Park Hospitality LLC (Lowboy, Bar Flores, Donna’s) & Alan Dean LLC (Wolf & Crane)
Location: Little Tokyo and Echo Park, Los Angeles, CA
We are a small, growing group of neighborhood bars and restaurants with a strong sense of community and hospitality. Our first venue, Wolf and Crane, is a Japanese whisky and cocktail bar in Little Tokyo that just celebrated its 10-year anniversary. On Sunset in the heart of Echo Park, we operate Bar Flores, a female-centered and latin inspired cocktail bar, Lowboy, a neighborhood bar with everything you could want, easy atmosphere, good drinks, and delicious smash burgers, and most recently, Donna’s, an East-coast inspired, Italian red-sauce joint that feels like a nightly dinner party. In all of our venues we strive to create comfortable spaces where our guests feel at home.
Scope of Work:
Strategic Planning:
- Consult with the Creative Director on all strategy and execution plans.
- Develop, implement and maintain marketing strategies, advertising and organic media campaigns, and tactics for all current and future brands.
- Conduct secondary research, analyze industry trends, and provide Social Media advising, including but not limited to which sites and services we should be using.
- Collaborate with internal staff, venue managers, and external partners for brand integration and for feedback.
- Collaborate with external brands on Social Media partnerships and IRL partnerships where appropriate.
Creative Services:
- Create visual, graphic and other content types.
- Develop creative concepts, themes, and messaging.
- Provide copywriting, editing, message development, proofreading, photo and video creation, graphic services as needed for organic content and advertising.
- Ideal candidate has strong photography and graphic design background - both preferable; candidates with one of the above should still apply.
Social Media Execution
- Post daily/weekly content for all accounts. Engage with content as it circulates.
- Grow audiences, thoughtfully and strategically.
- Engage with users and stay relevant with industry trends.
- Execute social listening to identify trends and opportunities.
- Execute any partnerships.
- Execute advertising campaigns.
Analytics:
- Develop monthly performance reports.
- Provide analytics and progress summaries monthly.
- Inform management of notable and actionable insights.
Additional responsibilities:
- Weekly meetings with Creative Director.
- Monthly venue meetings.
- Attend all program launches and important on and offsite events for content.
To apply, please submit your resume, portfolio, and a brief cover letter. We look forward to welcoming a creative and passionate Social Media Manager to our Park Hospitality family!
More detail about Park Hospitality part of Park Hospitality