Social Media Manager And Video Editor

Since 1967, Helen Keller National Center (HKNC) has been committed to improving the lives of individuals who are DeafBlind or have a combined hearing and vision loss. We currently have an exciting full time career opportunity available to join the HKNC team as a Social Media Manager and Video Editor. Responsible for coordinating and managing all Social Media content for the agency and its divisions, including but not limited to general agency communication, Social Media, public relations, community outreach, fundraising/revenue generation initiatives, and donor communications.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Social Media Content Creation/Management

Responsibilities:

• Develop and execute a content calendar for our Social Media accounts.
• Craft and publish daily content to inform and captivate our audiences.
• Initiate social-driven campaigns and support broader marketing efforts.
• Collaborate with content creators to ideate and produce compelling content.
• Utilize analytics tools to optimize content performance and report on metrics.
• Stay on top of Real-Time Marketing (RTM) initiatives for quick audience engagement.
• Monitor and interact with users, responding to messages and comments.
• Conduct competitor and market research.
• Keep up with social trends and provide recommendations for leveraging them.
• Stay attuned to the latest social trends relevant to our professional audiences.
• Create and edit video content for various social platforms.
• Utilize video editing software for captivating visuals.
• Demonstrate superb copywriting skills to adapt to diverse audience voices.
• Think outside the box and take a proactive approach to content creation.
• Collaborate creatively to be the brand's voice and influencer for authentic content.
• Build and manage detailed content calendars.
• Utilize Hootsuite for integrated Social Media posting across platforms.
• Drive organic Social Media engagement by executing a comprehensive Social Media strategy.
• Coordinate and execute photoshoots in various locations for new content.
• Analyze and report on content performance, making optimization recommendations based on KPIs.
• Utilize analytics to gain insights into audience demographics and behavior.
• Ensure content accessibility by adding image descriptions and alt text when applicable.
• Maintain proficiency in the latest Social Media technologies and best practices.
• Monitor and engage with the audience by answering messages and responding to comments.
• Travel to various locations, including Sands Point, Hempstead, and Brooklyn, to create content and to all event locations and any other location to capture content.

REQUIRED EDUCATION and/or EXPERIENCE

Bachelor’s degree in Marketing or closely related field required. Minimum 5 years of Social Mediaand Video experience. Must have proficiency with using Facebook, Twitter, Instagram TikTok, and LinkedIn, as well as a comprehensive understanding of the Social Media landscape. Experience managing Social Media on behalf of a brand in-house or at an agency, and a deep understanding of Social Media channel strategy, technologies, platforms, and creative best practices. Experience with social content production. Must have strong writing and copy-editing skills and be comfortable taking pictures and Video and editing them for assets to use on all platforms.

Must maintain an understanding of Social Media publishing tools, and platform best practices.

At HKS we strive to provide a healthy work-life balance for our employees. we offer generous paid time off and comprehensive benefit package including:

• Medical, Dental Insurance, Vision Insurance
• 4 weeks vacation
• 12 paid sick days
• 2 paid personal days
• Paid Holidays Off
• Life Insurance
• Short/Long Term Disability
• 403b Program w/Employer Match
• Employee Assistance Program
• Career Advancement opportunities