Address
Form of work
SalarySocial Media Manager
Remote, Part-Time, Freelance
A luxury French lingerie brand is seeking a talented & strategic Social Media Manager to join our team! The Social Media Manager will be responsible for planning content & copy on Instagram and building out the monthly content calendar. This role is collaborative & will report directly to the Director, Ecommerce & Digital Marketing. Our ideal candidate is passionate about Social Media trends, has a keen eye for visual aesthetics, and possesses excellent communication skills.
Responsibilities:
- Develop and execute a comprehensive Social Media strategy to increase brand visibility and engagement
- Plan & execute monthly Instagram calendar and story content
- Understand our brand identity and maintain a cohesive voice
- Craft & edit copy for Instagram posts and stories
- Manage the content posting schedule- including support for new launches & promotions
- Partner closely with the ecommerce team to support new launches
- Develop an influencer strategy that engages a wide network for marketing amplification
- Execute seasonal gifting and seeding strategies for influencers
- Respond to comments, messages, and inquiries in a timely and professional manner.
- Produce video content for Instagram in partnership with our freelance photographer
- Monitor social platform metrics
- Compile monthly Social Media report and present to the digital team
- Suggest and implement new features to develop brand awareness and elevate our social strategy
- Consistently research and report on the latest Social Media trends
Qualifications/Experience
- 5+ years of experience in Social Media and/or digital content creation
- A bachelor’s degree in Marketing, Communications, Journalism, or related field
- Demonstrated ability to execute successful social/digital campaigns
- Expert level experience creating, posting, and analyzing content performance on social platforms Instagram, TikTok, and Pinterest
- Creative thinker with a passion for storytelling
- Highly engaged on social networking sites with a passion for digital innovation
