Address
Form of work
SalarySocial Media Manager
Full-Time Position
We are looking for our next Social Media Manager to join the circus! This position will work collaboratively within the Marketing, Sales and Revenue teams to understand business needs and ticketing sales trends. These insights will be integral in developing and executing a full-funnel paid media approach harnessing the power of Social Media platforms, including Meta, TikTok, LinkedIn, Pinterest, and more. Working closely with the organic social and Communications team, this person will look for opportunities to develop and enhance content driving KPIs specific to placements and platforms.
The Social Media Manager will have the opportunity to:
- Develop, plan, and execute all paid social campaigns to promote the Resident Shows Division locally, nationally, and internationally as directed, for the shows Mystère, “O”, Michael Jackson ONE, KÀ, The Beatles LOVE, Drawn to Life, Mad Apple, and Blue Man Group as well as future RSD shows as they are developed;
- Manage the daily execution of paid social strategies, including campaign development, copywriting, A/B testing, demographic targeting, optimizations and more to drive website traffic and conversions;
- Maintain budget tracking and actualizations for all paid social campaigns, while continually monitoring budgets to ensure they spend as planned for each show;
- Allocate budgets appropriately to achieve campaign objective KPIs, such as Click-Through Rates and Return on Ad Spend;
- Analyze data to optimize campaigns and find new opportunities to generate ticket sales and increase revenue;
- Provide detailed paid social reporting and forecasting to management, internal team members, and external partners in a succinct and clear manner;
- Conduct social platform, audience, and budget research for both existing and new paid social campaigns, presenting recommendations to management;
- Work with the Communications team on identifying synergies between paid and organic Social Media and influencer marketing to further content performance and revenue;
- Collaborate with International Headquarters team on organic and paid social Cirque du Soleil branded content, strategies, and results, as well larger digital transformation initiatives;
- Craft compelling ideas for new paid social creative solutions as needed, presenting those ideas to the Marketing and Graphics teams;
- Analyze paid social trends using Google Analytics, Agency Analytics, and platform reports, adapting to frequent landscape changes;
- Complete other job-related duties as assigned.
The ideal candidate will have the following qualifications:
- At least 5+ years of experience in leading and executing paid social campaigns of $500,000+annually;
- Extensive expertise in Meta Ads Manager. Experience with other social platform Ads Managers is a plus;
- Knowledge of paid social best practices and strong data analysis capabilities;
- Great organizational skills and ability to multi-task;
- Strong communication abilities with a creative and self-starter mindset;
- Resides in Las Vegas, or willing to relocate within 60 days of hire;
- Ability to travel as required;
- Fluent in English, both spoken and written;
- Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and the submission of acceptable documentation (as noted on the Form I-9) verifying one’s identity and work authorization.
As you can imagine, working with a circus can be quite different from other organizations, and at Cirque du Soleil Entertainment Group, we embrace these differences loudly with enthusiasm. We realize that one size fits none and invite you to come create your own specialized experience with us to see exactly what we’re talking about, firsthand.
Our emotion-provoking shows are just the tip of the iceberg: laced throughout our organization, you will find creative minds who are empowered to use their voices and be themselves, their truest selves. Diversity to us means various perspectives, fresh ideas and continuous improvement of the way we do things. We won’t pretend like we have every answer, that’s why we need you! The employees here are the center of what we do, the voices behind the final product and amazing performances on stage.
When you think of your ideal workplace, what comes to mind? For us, it looks (and really is) like this:
- Teamwork – we thrive with collaborative teams, regardless of titles or departments;
- Respect – when we ask someone to join our team, it’s because we trust and respect you;
- Integrity – whether you work behind-the-scenes or in the office, you’re being counted on. We are a team and integrity go a long way here, and like we mentioned previously, trust is important;
- Authenticity – we want you to bring your full self to work, this is a place where you don’t need to fit into a box to belong; diverse perspectives foster even more creativity in the workplace. We embrace the human behind the employee number;
- Being heard – you have access to everyone in the organization, use your voice on development questions or suggestions on how to improve the experience. We value open and transparent communication and we want you to be heard!
Come create with us and let us show you what a “circus family” feels like!
Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.
