Social Media Coordinator

About us
Go City is transforming the way people see and experience the world's greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.
For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities. In 2017, Europe's Leisure Pass Group, USA's Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe. Backed by highly successful Private Equity firm Exponent and headquartered in Soho, London with a team of over 190 the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business' continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem solving individuals to join their transformation and make their mark on our future.
We listen to our customers, our partners and our team, to help improve our business every day. And that's where you come in! For more information and a sneak at our product take a look at www.gocity.com
About the role
Social Media Coordinator
Full time
Permanent
New York based preferred (currently remote)
Reports to the Director of Social
Salary $60 000 per year
Requirements
Summary of the role but also what our team are up to:
The role of the Social Media Coordinator is to support the growth of our Social Media platforms through a knowledge of key social platforms, analytics, community management and more. This person will report to the Director of Social and work collaboratively across the business.
What will you be responsible for /helping us to do?

• Oversee and participate in the creation and management of social content on all platforms, including Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok and other emerging platforms.
• Develop and maintain content plans and activations in the social content calendar including sponsored posts, product launches, influencer content, evergreen and more.
• Capture and edit short videos for use in company Reels/TikTok. Comfortable being the "on-screen" voice of the brand.
• Have strong copywriting skills, and ability to formulate witty, well thought out captions to further company message
• Lead editorial calendar, intake processes and workflow.
• Source UGC from creators and obtain necessary approvals and permissions.
• Monitor comments, engage with customers and communicate feedback to the team.
• Work with Social Media Designer to create content and necessary graphics to support overall strategy.
• Participate in the ideation and creation of promotional content and campaigns.
• Work closely with our Influencer agency to support campaigns, approve content and manage time
• Analyze week-to-week and YoY analytics and demonstrate ability to make content changes and recommendations based on data.
• Be creative and develop engaging Social Media content that's aligned with the company brand.
• Work closely with Director of Social Media to understand strategic objectives.
• We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day.
• Commitment to live and breathe our Company values in the delivery of your role and responsibilities

• We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day.
• Commitment to live and breathe our Company values in the delivery of your role and responsibilities

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.
What skills do you have that are essential in this role?
Essential:

• Circa 1-2+ years of Social Media/content creation experience
• Deep knowledge of the Social Media landscape and how to use each platform to get results
• Strong written and verbal skills, excellent interpersonal and time-management skills
• Experience with social tools such as Iconosquare, Later and more
• Thrives using own initiative

Desirable:

• Travel industry knowledge

Benefits
The all-important perks:

• Competitive market rate salary
• Discretionary bonus scheme
• Company matching 401k plan
• Enhanced vacation time
• Floating public holiday (3 per year)
• Annual Explorer Passes Allowance
• Enhanced Parental Leave
• Dedicated time for personal professional development each month
• Personal Learning Budget
• Access to Mental Health First Aiders
• Ability to purchase 5 days extra vacation time each year
• Employee Assistance Program(EAP)
• Health & Dental Insurance
• Health Reimbursement Account(HRA)
• Life & Disability Insurance
• Flexible Spending Accounts
• Work from Anywhere for up to 4 weeks per year

We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.