Seo Technical Specialist

Rally House is a specialty retail store that carries all things local! We are looking for people who are enjoy working for a growing organization, as we currently operate 180+ stores nationwide, with many more to come! You will enjoy an exclusive store discount when you join our team, as well as a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and receive continued development opportunities as we grow our company. We don't just provide jobs, we provide careers. Apply today and be part of our growth!

Job Description

The SEO Manager is a part of the digital marketing team with the responsibilities of optimizing Rally House online presence and driving organic traffic to the e-commerce platform. This position will be responsible for developing and implementing effective SEO strategies, staying abreast of industry trends, and collaborating with cross-functional teams to enhance Rally House's visibility and ranking on search engines.

Responsibilities

• Technical SEO Strategy; continuously develops and refines a comprehensive technical SEO strategy for the ecommerce platform
• Conducts regular technical SEO audits to identify and resolve issues affecting search engine visibility
• Optimize product pages and content for search engines, focusing on keyword research, meta tags, and structured data markup.
• Collaborate with content creators and developers to ensure SEO best practices are integrated into the website.
• Oversee and optimize website architecture for improved crawlability and user experience.
• Monitor site speed and performance, identifying and addressing issues that may impact SEO.
• Implement and enhance mobile SEO strategies to capitalize on the increasing trend of mobile commerce.
• Create awareness and visibility of new and emerging trends in the space, e.g., use of A.I. content creation, changes to search algorithms, etc.
• Leverage best of breed tools to drive efficiencies and create visibility into ecommerce performance.
• Work closely with cross-functional teams, including developers, designers, and marketing, to implement SEO best practices.
• Provide clear and concise SEO recommendations and insights to non-technical stakeholders.
• Stay informed about industry trends and competitors' SEO strategies to proactively identify opportunities for improvement.
• Utilize SEO tools and analytics platforms to measure and report on the effectiveness of SEO efforts.
• Generate regular reports detailing key performance indicators, trends, and recommendations for improvement.

Skills and Knowledge

Excellent organization skills with the ability to plan and execute tasks efficiently, Excellent verbal and written communication skills, Proficient computer skills in Microsoft Word, Excel, and Outlook., Social Networking

Qualifications

Bachelor’s degree in Marketing, Business, or a related field; Minimum 2 years experience as an SEO Manager or in a similar role; Proficiency in ; Sports Enthusiast preferred.

Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Required to stand and walk; talk or hear, both in person and by telephone; use hands to finger, handle or feel objects or controls; reach with hands and arms; differentiate colors. Must have the ability to lift and small carry parcels, packages and other items up to 25lbs, and to walk short distances.

$80,000.00 - $90,000.00

Annual