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Salary
Job Description
We are currently seeking a social media specialist to lead TikTok strategy for Abercrombie and Abercrombie kids. The specialist will be responsible for overseeing the planning, execution, and hindsight of weekly campaign tactics, as well as innovation & ideation at a seasonal and weekly level. They will work closely with the creative team to bring content to life on TikTok and maintain brand voice through all communication. The successful candidate must possess strong strategic thinking skills, is analytical and highly organized, with a strong attention to detail.
What Will You Be Doing?
- Plan and execute TikTok content on a seasonal, monthly, and weekly cadence
- Plan and traffic TikTok content through weekly process with creative & merchandising teams
- Regularly engage with customers on TikTok through community management strategies
- Become a metrics wizard by deep diving weekly into platform analytics & provide recommendations to the team that help drive better performance
- Measure, analyze, and report monthly campaign metrics and identify opportunities for improvement (and be able to make strategic recommendations based on those insights)
- Maintain relationship with platform partners to stay up to date on the latest updates & innovation opportunities
- Act as strategy lead within the social pod to provide feedback on strategy & wires across all channels to ensure there is consistency in brand projection
- Develop a great working relationship with our creative team and provide clear, strategic feedback on assets
- Partner with Customer Service team on escalated contacts and responses
- Partner with paid team to identify content sharing opportunities
- Monitor industry creative best practices / trends and maintain competitive library of new content opportunities through weekly and monthly reporting
- As necessary, create real-time, reactive content for TikTok at brand activations & events (some travel required)
- Support the creative team’s execution of shoots on campus with studio or other creative partners to support weekly needs if necessary (Lives, reactive TikToks, etc.)
- Support in activation/execution of TikTok sweepstakes and contests
- Support social operations team member in ensuring they have the correct & final assets and copy for posting content
- Thoroughly understand our target customers, including their cultural references and social sphere's of influence & interests
- Have a test & learn approach, inspiring the team to embrace the concept of creative bravery & trying new things
What Do You Need To Bring?
- Bachelor’s degree or related experience
- 4+ years of social media management experience
- Curiosity and passion for all things social marketing
- Expertise and familiarity with current and emerging social channels & tools (TikTok, Capcut, Instagram, Facebook, Pinterest, etc.)
- Familiarity with project trafficking and social sharing tools
- Outstanding communication and relationship building skills
- Detail oriented and organized
- Flexible and capable of changing and adapting to accommodate internal and external circumstances
- Highly motivated and collaborative with a willingness to learn
- Strategic, analytic, and structured thinking ability
- Fearlessness: be ready to dive right in, develop a point of view, and share it!
Our Company
Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.
Our Values
We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
What You'll Get
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive Bonus Program
- Paid Time Off and Work From Anywhere Flexibility
- Paid Volunteer Day per Year, allowing you to give back to your community
- Merchandise Discount
- Medical, Dental and Vision Insurance Available
- Life and Disability Insurance
- Associate Assistance Program
- Paid Parental and Adoption Leave
- Access to Carrot to support your unique parenthood journey
- Access to Headspace dedicated to creating healthier, happier lives from the inside out
- 401(K) Savings Plan with Company Match
- Opportunities for Career Advancement, we believe in promoting from within
- A Global Team of People Who'll Celebrate you for Being YOU
Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
Notice (For Colorado, New York, California and Washington): The recruiting pay range for this position is $65,000 - $95,000. Factors that may be used to determine your actual salary may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands. The range may be modified in the future.
