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Form of workJob Description
About Publics Media UNIT3C:
Publicis Media UNIT3C is the leading social center of excellence inside of Publicis Groupe. We provide social media expertise across a large portfolio of premier and innovative blue chip clients. As social media continues to explode for brand awareness, engagement and commerce, UNIT3C provides the point of view, innovative recommendations and drives results.
Overview:
The SVP, Social will be responsible for overseeing the department and all aspects of client service and paid social planning & implementation. Please note: this role requires a paid social or digital media planning/buying background. Flexible on location in NYC, Atlanta, or Chicago, but must be in the office 3 days a week (hybrid-remote). 25% business travel expected.
Role Objectives:
- Lead a 70+ person team in multiple markets including NYC, LA, ATL and Bogota.
- Oversee 4 VPs who manage a portfolio of premier clients and ensure social planning and buying execution excellence
- Provide leadership/motivation and convey the vision and values of the UNIT3C to media staff
- Critique, conduct reviews, performance evaluation of media team to ensure efficient and profitable staff operations are maintained
- Embody Publicis Groupe values and cultivates them among the team
- Manage workflow, efficient and profitable servicing of client(s), staffing levels, fosters healthy team structure, team assignments
- Responsible for all revenue management and reporting to EVP.
- Act as key decision maker in staffing recommendations across 18+ clients
- Participate in New Business as needed
- Collaborate with all media channel team leads to develop and execute holistic omni-channel media solutions
- Provide thought leadership, consultation and act as a voice for social media
- Establish and grow relationships with senior media clients, as well as be a key agency contact and internal agency partner
- Work with VPs to continue to identify the development and documentation of paid social best practices and formal training to improve operational efficiencies within the team and the group
- Enjoy being a key partner to social media publishers and partners with an eye to identifying client innovation opportunities
- Stay apprised of new technologies and trends and a keen understanding of social landscape to incorporate into media driven solutions and business building ideas
- B.A. or B.S. in Marketing, Advertising or related field. MBA a plus.
- 15+ years of digital media buying/planning experience
- Experience leading large teams and clients in a holding company / media agency environment
- Strong experience in identifying revenue opportunities and selling through new ideas
- Must have exceptional verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills and an ability to influence key decision makers
- Must have strong analytical, research, and quantitative skills
- Must possess/develop and have an interest in the social technology marketplace including awareness of key publishers, products and trends
Additional Information
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
Compensation Range: $167,000 - $200,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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