Senior Product Marketing Manager

We're seeking a seasoned Senior SaaS Product Marketing Manager to spearhead the entire product lifecycle for our hard SaaS company. You'll play a key role in crafting winning go-to-market strategies, building category roadmaps, and ensuring seamless adoption from concept to enthusiastic customer use.

What You'll Do:

• Lead strategic planning for our hard goods SaaS solutions, driving user growth and revenue targets.
• Champion product innovation by identifying new market opportunities and building a robust product roadmap that aligns with company, customer, and category strategies.
• Ensure your SaaS solutions cater to the unique needs of hard goods users, staying ahead of industry trends and offering a compelling value proposition.
• Partner closely with our hard goods customers to uncover needs, conduct market analyses, and track overall product performance.
• Leverage data analytics to continuously monitor U.S. & Canadian market trends and competitor landscapes.
• Foster seamless collaboration between Marketing, Sales, Design, Development, and other teams to ensure our solutions meet the evolving needs of the hard goods market.
• Partner with Marketing to develop and execute data-driven customer acquisition and engagement strategies.
• Craft compelling product presentations showcasing the power of our SaaS solutions for hard goods users.
• Own all Product Marketing analytics – defining key metrics, setting goals, reporting on performance, and recommending strategies to elevate user growth and retention.
• Translate sales and market data into actionable insights that inform product and business decisions.
• Cultivate expertise in SaaS product lifecycles, methodologies, and best practices.
• Provide coaching and mentorship to your direct report(s).
• Champion data integrity and maintain accurate Product Marketing data within our systems.
• Actively participate in continuous improvement initiatives.

What You Bring:

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of Product Marketing experience, ideally within a SaaS company focused on B2B solutions.
• Proven track record of success in driving user growth and revenue for SaaS products.
• Ability to thrive in a fast-paced, data-driven environment.
• Strong analytical skills and a deep understanding of SaaS marketing metrics.
• Excellent communication and presentation skills with the ability to tailor messages to diverse audiences (technical and non-technical).
• Collaborative spirit with a flexible and open-minded approach.
• Experience building strong relationships with cross-functional teams (Sales, Design, Development, etc.).
• Proficiency in marketing automation and analytics tools.
• Demonstrated ability to manage, coach, and mentor direct reports.

Job Type: Full-time

Pay: $99,644.12 - $120,001.52 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Unlimited paid time off
• Vision insurance

Experience level:

• 8 years

Schedule:

• Monday to Friday

Travel requirement:

• No travel

Work Location: Remote