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Form of workJob Description
Senior Marketing Operations Specialist
We are looking for a talented Senior Marketing Operations Specialist to join our growing marketing team. As a Senior Marketing Operations Specialist, you will focus on email, list uploads, and webinar marketing to drive qualified conversions. You will create nurturing and trigger-based email campaigns, deliver tailored marketing messages to targeted personas and drive optimization through frequent and ongoing testing and analysis. The ideal candidate will embody our company values, be creative, have a collaborative work ethic, strong attention to detail, data-driven decision making, and a passion to deliver programs and projects that drive the growth and health of our business.
Responsibilities:
- Execute Marketo programs including email campaigns, landing pages, and customer communications.
- Ensure processes and best practices are in place to maintain the integrity of the CRM data.
- Studiously tag all campaigns for accurate, meaningful reporting.
- Utilize a large variety of technology, data sources and services
- Segment and leverage the marketing database for greater campaign efficiency and effectiveness
- Troubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions
- Build reports to answer pressing questions about the state of the marketing department
- Onboard new marketing technologies and ensure they correctly function in our technology stack
- Provide exemplary service to internal customers such as sales, marketing program managers and executives
Requirements:
- 1 years’ experience in a Marketing Operations, marketing specialist or sales operations role
- Experience with marketing automation platforms like Marketo, Hubspot, Pardot, Eloqua or other email tools
- Marketing experience using Salesforce.com Sales Cloud
- Working knowledge of HTML & CSS
- Basic understanding of data warehousing, business intelligence and lead management processes and technologies
- Advanced understanding of Microsoft Excel (i.e., you can split columns, perform vlookups, and create pivot tables)
- Excellent communication skills: verbal & written
- Innovative, motivated, organized, high-energy team player
- Process and quality orientation with attention to detail
- Philosophical alignment with our values.
- Bonus points for experience with the following:
- Software or high-tech marketing
- Web development with experience in Javascripting
- Looker/Tableau/Sigma/SQL
- Google Analytics
- Google Adwords
- Wordpress
- Running webinars (On24)
Compensation:
- $39.66/hr. - $52.88/hr. (W2)
