Senior Manager, Social Media

Job Summary:

The Senior Manager, Social Media will serve as a key figure in the day-to-day support of content development and digital campaigns across the Academy, Oscars, and Academy Gold Social Media channels, which includes but is not limited to: creative concepting and execution, data and analytics reporting, digital partnerships management, and collaboration with the content strategy, video, and editorial pillars of the Digital Marketing team.

This role will spearhead the daily operations and execution of content on our diverse range of Social Media channels. The responsibilities of this role encompass the ideation, creation, and execution of assets for our platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest, Letterboxd, and more. The role involves producing and editing both video and static assets, fostering audience engagement, and ensuring our brand's unique voice resonates consistently across all platforms. This role is also responsible for maintaining the social pillar's contribution to the Digital Marketing content calendar, ensuring all upcoming content across various social channels is accurately reflected.

As part of the broader team, the Senior Manager, Social Media will report to the Associate Director of Social Media

Duties and Responsibilities:

• Content Management: Support the Associate Director with the ideation, creation, execution, and scheduling of social assets across all Academy (Oscars) and Gold social channels. This will involve the production and editing of video and static assets, as well as crafting social copy to accompany said assets.
• Community Management: Work closely with the Associate Director of Social to engage with audiences across social channels, fostering a strong and engaged online community. across Academy (Oscars) and Gold social channels.
• Academy Gold Support:Partner with the various members of the Digital Marketing and Academy Gold teams to support Academy Gold's social presence.
• Content Calendar Maintenance: Ensure the social pillar's content plans are accurately reflected in the global content calendar, inputting updates on a daily basis.
• Social Meeting Coordination: Create the agenda for the weekly social meeting, ensuring all relevant topics are covered and strategic plans are effectively communicated.
• Social Media Reporting: Conduct a weekly social report that recaps the content strategy, performance, and talent engagement of that week’s slate of social posts. Additionally, partner with the Content Strategy team to track Social Media analytics, sentiment, chatter, and any other relevant metrics for various campaigns, including the Oscars.
• Event Coverage: Live event & digital support at the Oscars and lead up events onsite.
• Paid Media: Partner with the content strategy team and outside vendors to build paid media campaigns across various social platforms.
• Internal Collaboration: Interface with Digital Marketing team pillars, various internal Academy departments, and external partners concerning coordination of Oscar-related initiatives.
• Digital Expertise: Stay up to date with digital marketing developments and industry trends.