Senior Manager - Co-Brands (Cardholder Engagement)

There's never been a more exciting time to join United Airlines. We're on a path towards becoming the best airline in the history of aviation. Our shared purpose - Connecting People, Uniting the World - is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we're growing - in the years ahead, we'll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy, and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k, and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers' familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that's because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Key Responsibilities:

The Senior Manager of Cardholder Engagement is responsible for leading a marketing team that develops and runs a customer-facing digital platform to reinforce the value that cardholders receive through their MileagePlus co-branded credit card and to drive further engagement with the card program. The Senior Manager will closely collaborate with the co-brand issuing partner, United Digital Technology, Loyalty IT, Data Engineering, and external creative/tech partners to design, develop, and launch the platform.

Cardholder Engagement Platform

       Own the development, implementation, and ongoing maintenance of the cardholder/member engagement center in United digital channels in close collaboration with Digital Technology, Loyalty IT, Agency and Data Analytics/Engineering

Cardholder Events & Experiences

       Responsible for coordinating all activities associated to launching successful event from beginning to end

       Define offer/channel strategy & help lead a comprehensive event calendar in close collaboration with Sr. Analyst

       Partner with internal and external marketing teams to plan and implement all communications associated to events through various channels (email, online display, social media)

Performance Tracking & Analysis

       Collaborate with Data Analytics to define important metrics of the programs and track/measure effectiveness

       Create the benefits narratives for the marketing efforts and socialize the positive impact/benefit with the key internal/external collaborators and Marketing/Loyalty leadership

       Publish and present monthly Cardholder Engagement dashboard to a broader partner group

Timeline & Budget Management

       Handle the program budget and timelines and proactively communicate the progress and potential issues with key partners

This is a hybrid role, which requires working onsite 50% of the time at Willis Tower in Chicago, IL. This role will also be required to travel at minimum 25% of the time, with the potential to travel up to 50% of the time.

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the "desired" qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

What's needed to succeed (Minimum Qualifications):

       Bachelor's degree in Business, Finance, Marketing or related field

       5 years' experience in marketing, partnerships, sales, marketing systems, web-applications, project-management, and/or event-management

       Ability to multi-task, coordinate multiple events at once

       Problem solving, time management, planning, and organizational skills

       Strong interpersonal skills and negotiation capabilities

       Marketing strategy and execution across email, direct mail, and web channels

       Knowledge of or experience in credit card or travel industry loyalty programs

       Ability to collaborate, gain alignment cross-functionally, and handle conflicts

       Must be legally authorized to work in the United States for any employer without sponsorship

       Successful completion of interview required to meet job qualification

       Reliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

       Master's degree in Business Administration, Marketing, Finance, Marketing Systems or related area

       Partnership or credit card marketing experience

       Marketing systems, web applications, or CRM systems experience

       Project management/event coordination skills

       Innovation and continuous improvement skills

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.