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Form of workJob Description
Summary
The Senior Director of Digital will lead of team of Digital marketers and developers to execute campaigns to achieve client goals and build our growing digital team. At Bluewater, we believe that every business has become a digital business. We help businesses achieve the best through smart digital strategies that drive response to acquire new customers and maximize revenue through their existing customers. With a heavy focus on technology that leverages zero party and first party data to build bespoke audiences, we are excited about a future where digital reaches customers at all touch points.
When a client wins, we all win. We’re looking for someone that loves to build teams that achieve the best digital outcomes for a client. Someone that lives to implement new strategies and find innovative ways to build or enhance the customer journey. A leader the is always curious about the why and always helping our team solve for success.
Come be a part of the next step of the journey at Bluewater. We need you to help get us there.
Responsibilities/Expectations:
- Serve as a leader in our digital team and key digital marketing expert:
- Drive strategy development and implementation of omni-channel digital campaigns across all mediums.
- Experience developing a functional digital marketing team through processes and systems that scale.
- Provide direction to Bluewater staff that manage paid search, paid social, programmatic, native, organic social, email and web development.
- Ensure that all campaigns are managed to client’s response or performance goals (ROAS, Cost Per Lead, etc).
- Grow our digital services portfolio to achieve growth goals and achieve Bluewater’s strategic vision.
- Collaborate and communicate with account management, clients, senior management and other stakeholders to create strategy that achieves client goals.
- Manage budgets and spend projections for clients.
- Work with creative development teams to ensure content is created to support campaign strategy.
- Ensure that digital marketing best practices are implemented and met.
- Manage external vendor partnerships as needed.
- Leverage reporting and analysis rigor to optimize campaigns and brainstorm new tactics.
- Use a combination of agency insight, CRM, market research and 1P and “zero-party” data to create audiences that drive both new customer acquisition and existing customer LTV.
- Keep on top of industry trends, tools and technology.
- Identify staffing requirements and create programs to ensure staff development.
- Create programs to educate and keep Bluewater Account Managers up to speed on the latest industry trends and Bluewater tools.
Requirements:
- 7+ years of experience, preferably within an Advertising, PR, or digital marketing agency.
- 5+ years managerial/supervisory experience with coaching and mentoring skills.
- Well versed in DTC omnichannel advertising strategy.
- Ability to analyze campaigns against goals and create marketing/business strategies.
- Excellent verbal and written communication skills.
- Understanding of modern advertising platforms including Google Ads, Microsoft Ads, Facebook/Meta, DSPs and retail media platforms.
- Experience with marketing automation platforms. Klaviyo specifically is a plus.
- Strong team management skills.
- Critical thinking skills and a strong attention to detail.
- Passion for digital media.
- Adaptability combined with an ability to thrive in a fast-paced environment.
- Experience leading execution website and app development.
- Experience in leading accounts/annual ad budgets of $3M+ annually
Other Skills/Platforms:
- Advanced level user of Microsoft Excel and PowerPoint.
- Advanced knowledge of Google Analytics.
- Analytical and data driven mindset.
- Experience with steaming and other video strategies.
- Working directly on client RFPs.
- Experience with workflow automation within digital platforms.
Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.
This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.
