Director Of Digital Media, Wptv

WPTV, the E.W. Scripps NBC Station serving the Palm Beaches and Treasure Coast, is seeking a dynamic leader as our next Director of Digital Media.
We have the strongest organization in the market, with an aggressive, experienced team focused on growing our brand and revenue across key digital platforms. The successful candidate will lead a strategic evolution of our technology, digital content, and monetization efforts. Collaborating with news, sales, marketing, and engineering leaders, you'll create plans that have an immediate impact on audience reach, engagement, and revenue.
We're looking for a leader who loves to innovate, sets high standards, and fits our winning culture.
WHAT YOU'LL DO:

• Partner with Director of Sales to execute and achieve digital revenue and profitability goals by month, quarter, and year.
• Collaborate with News Director to create and manage internal systems and processes to keep all digital platforms current 24/7.
• Analyze key performance initiatives (KPIs) and other data metrics to proactively identify opportunities and trends that impact editorial and strategic decisions.
• Work directly with local sales management to conceptualize, execute & achieve revenue targets, maximizing alternate & passive revenue streams.
• Provide expertise in teaching and influencing sales teams in their content creation and digital sponsorship effort.
• Work with creative services director to understand and align digital content strategy with brand strategy and platform marketing plans.
• Develop & lead a team to execute local digital content tactics in alignment with station content strategy to achieve business goals and accountability to results.
• Identify, innovate & implement process improvements and workflow efficiencies to optimize productivity and return on investment.
• Work closely with corporate emerging products team on implementation, support and training for current and new products and platforms.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 10+ years of experience in related field preferred.
• Prior managerial experience preferred.

WHAT YOU'LL BRING:

• Understanding of Digital Media, journalism, broadcast and media sales
• Proven ability in effectively collaborating with cross-functional departments
• Success record as a strategic leader who identifies needs proactively, builds teams to pursue change and demonstrates results that add value
• Strong interpersonal communication skills, ability to influence, and demonstrates confidence to provide recommendations to stakeholders
• Able to manage and prioritize competing priorities, in alignment with business needs
• Strong understanding of online content management systems (CMSs), HTML, and web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred
• Strong understanding of social media and SEO concepts, and a rich understanding of all things digital

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At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person's diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: "Give light and the people will find their own way."
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.