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Form of workWe Put the World on Vacation
At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our vacation ownership brands, Club Wyndham, Worldmark, Margaritaville Vacation Club, and Shell Vacations Club, include more than 245 vacation club resort locations across the globe. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.The Director of Digital Marketing is a key player within the Digital Marketing & Growth team, responsible for developing and driving the execution of a variety of Digital Marketing strategies. In this role, you will be responsible for driving customer acquisition, engagement, and retention. The ideal candidate possesses a deep understanding of paid media channels, creative development, and lifecycle marketing to deliver innovative and impactful campaigns.
How You'll Shine:
Develop and implement comprehensive paid media strategies for several of our brands across various channels, including but not limited to search, display, social media, and programmatic advertising. (25% time)
Develop and execute customer lifecycle marketing strategies to drive engagement, retention, and upsell opportunities. (25% time)
Utilize data-driven insights to create personalized and targeted messaging throughout the customer journey, such as implementing A/B testing and other optimization techniques to enhance the effectiveness of marketing campaigns and initiatives. (20% time)
Optimize campaigns to achieve performance goals, including customer acquisition, conversion rates, and return on investment (ROI). (10% time)
Lead the creative development process, collaborating with internal teams and external agencies to produce compelling and on-brand digital content. Ensuring creative alignment with overall marketing objectives and brand guidelines. (10% time)
Continually stays informed on the latest Digital Marketing innovations and communicate the potential value of those innovations to the business while partnering with internal stakeholders to implement leading practices and drive efficiencies and effectiveness across the program. (10% time)
10% Travel: Includes travel to agencies and corporate office locations as well as some attendance of conferences to stay abreast of trends in the marketplace and visits to our digital partners.
What You'll Bring:
Bachelors Degree in Sales/Marketing or business related field, MBA a plus
Solid analytical and problem-solving skills.
Ability to successfully communicate both verbally and in writing.
Demonstrate sound business judgment and decision-making skills.
Ability to multi-task and manage deadlines.
Expertise building relationships and partnering across a matrix organization.
Proven leadership, development, and coaching skills.
Ability to develop and execute comprehensive Digital Marketing strategies aligned with overall business goals.
Comprehensive understanding of various Digital Marketing channels, including SEO, SEM, social media, programmatic, content marketing and others.
Demonstrated success in developing and implementing effective lifecycle marketing strategies.
Deep understanding of e-commerce platforms and understanding of online sales funnels and conversion optimization.
Knowledge of brand development, management, and creative execution within the digital landscape.
Skill in measuring and reporting on the ROI of Digital Marketing efforts
10+ years of marketing experience
3+ years of running an online channel with responsibility for driving conversions.
Travel/Hospitality experience a plus
Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
- Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
- Wish day paid time to volunteer at an approved organization of your choice
- 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
- Legal and identify theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.
