Senior Digital Marketing Director

Job Title:  Performance Marketing Manager 
Employment Type: Full Time, 40 hours/week 
Reports to: Chief Marketing Officer, Rob Collins 
FLSA Status: Exempt or Non Exempt  
Who we are :
LIFE SURGE one of the fastest growing organizations in the country and is a faith-based company focused on live Christian events and education for people wanting to grow their financial resources and impact (www.lifesurge.com).  We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we all root for each other’s wins! Top performers are rewarded and acknowledged at our company. So, let your light shine!   

Opportunity: 
We are seeking a highly skilled and experienced Performance Marketing Manager to join our dynamic team and take charge of our paid advertising efforts at Life Surge. You will play a pivotal role in driving brand awareness, demand generation, and ticket sales for our 22 events held nationwide.    
 
Essential Duties:  

• Agency management. Oversee and collaborate with our external digital advertising agency to ensure cohesive strategies, effective campaign execution, and adherence to performance targets.
• Provide clear direction, and regular feedback and foster a strong partnership to maximize the agency’s contributions to our marketing efforts.  
• Paid Advertising Strategy: Develop and implement comprehensive paid advertising strategies across various digital channels, with a primary focus on Facebook ads, Google ads, Instagram ads, OTT, and other relevant platforms.  
• Event Ticket Sales: Craft and execute campaigns designed to maximize ticket sales during a 12-week period leading up to each event, incorporating compelling copy, visual elements, and effective calls-to-action.  
• Urgency and Scarcity: Utilize your expertise to create a sense of urgency and scarcity through innovative ad messaging and promotional tactics, driving potential attendees to take immediate action.  
• Budget Management: Efficiently manage a six-figure monthly advertising budget, optimizing spending to achieve the best possible return on ad spend (ROAS) while ensuring maximum exposure for each event.  
• Data-Driven Insights: Analyze campaign performance, audience behavior, and other relevant data to gain actionable insights and continuously optimize strategies for better results.  
• Audience Segmentation: Utilize your deep knowledge of Facebook advertising to segment target audiences effectively and tailor ad content based on demographics, interests, behaviors, and other relevant factors.  
• A/B Testing: Conduct rigorous A/B testing of ad creatives, copy, and targeting parameters to identify high-performing combinations and improve overall campaign performance.  
• Cross-Channel Integration: Collaborate with our marketing team to ensure seamless integration and alignment of paid advertising efforts with other marketing initiatives, both digital and offline.  
• Platform Expertise: Stay up-to-date with the latest industry trends, algorithm changes, and best practices on various digital advertising platforms to maintain a competitive edge.  
• Performance Reporting: Generate regular reports on campaign performance, key metrics, and actionable insights to share with stakeholders and drive informed decision-making. 

 
Qualifications and Experience Preferred: 

• Proven Experience: At least 7 years of experience in managing paid advertising campaigns, with a specific focus on Facebook, Google, and Instagram advertising. Retail experience is necessary, live event ticket sales are a plus.  
• Strong Track Record: Demonstrated success in driving down ROAS while increasing demand for products or services through digital channels.  
• Expertise in Facebook Advertising: In-depth knowledge of Facebook Ads Manager, custom audiences, lookalike audiences, and other advanced features.  
• Analytical Skills: Proficiency in data analysis, interpreting performance metrics, and using insights to optimize ad strategies.  
• Creative Mindset: Ability to think outside the box and come up with innovative ideas to engage audiences and increase event attendance.  
• Project Management: Excellent organizational skills with the ability to manage multiple events simultaneously and meet tight deadlines.  
• Communication: Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.  
• Marketing Mindset: Understanding of marketing principles, audience segmentation, and customer behavior in the context of event marketing.  
• Team Player: A collaborative attitude, open to feedback, and a willingness to work in a fast-paced, ever-changing environment. 

Job Benefits: 

• Health, Dental, Vision, Life, Holiday, and Paid Time Off. 
• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.  
• High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment. 

 
If you are a results-driven Digital Advertising expert with a passion for event marketing and a proven track record of driving ticket sales through digital channels, we invite you to apply for this exciting opportunity to make a significant impact on our organization's growth and success.   
LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs. 

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