Address
Form of workThe Director of Marketing will be responsible for defining and executing on the marketing and lead generation strategy at Auxis for all of their core service lines, including Finance Transformation & Outsourcing, IT Managed Services, and Robotic Process Automation.
The Director will work closely with the commercial and executive team at Auxis to understand the company's positioning and go-to-market strategy in order to implement the marketing tactics required to generate the expected number of qualified sales leads in the United States which is the target market for the company.
Key aspects of their role will include content coordination and execution, as well as the successful management of the Digital Marketing channels which is a significant success factor and focus for this position (key digital channels include paid ads, SEO, website operations/UX, social media, and webinars). This position will have a few internal direct reports as well as the Digital Marketing Agency located in Latin America with a team of 10+ dedicated employees, and a freelance graphic designer located in Argentina.
ResponsibilitiesBecome an expert on Auxis' marketing positioning, differentiators and target audience
Own content calendar creation, coordination and execution with the input and support from the Practices. This includes working closely with the right stakeholders to present and prioritize SEO opportunities to maximize the results from the content programs
Manage content copywriters, reviewing and approving the quality of their work.
Support the creation of messaging and copy for marketing tactics, including website copy, paid ads, social media, webinar outlines, guides outlines, infographics, videos, etc.
Lead the successful coordination and execution of webinars and events
Continue enhancing Auxis' branding and brand awareness across the digital channels
Plan and execute inbound and Digital Marketing program, including website operations, SEO/SEM, social media and advertising campaigns
Manage the day-to-day relationship and performance of the Digital Marketing Agency, with the support of a Digital Marketing Lead that will report to the Marketing Manager. The agency team is comprised of the following channels (10+ FTEs):
- Project Manager/Account Manager
- Website Operations/UX
- Email Marketing/CRM
- Paid Media
- SEO
- Reporting/PowerBI
Manage our social media channel (LinkedIn as the main channel) with the support of a marketing coordinator
Measure and report the performance of all marketing campaigns across different channels, and assess against our lead generation and sales goals
Manage the performance and relationship with other vendor partners (e.g. Hubspot, Mail Shake, Freelancers, etc.), including contract negotiation and vendor selection
Identify the latest marketing and digital trends and insights, bringing new best practices, training needs and strategic direction to the company in these areas
Brainstorm new and creative growth strategies
Streamline marketing and lead generation processes, including better structuring of Hubspot and interaction between the different stakeholders at the company
Instrument conversion points and optimize user funnels
Provide thought leadership and perspective for content creation and work closely with Copy Writers and Auxis' Practices to develop the right collateral required for Digital Marketing campaigns
Serve as the link between marketing and inside sales/sales to ensure proper alignment of lead flow and quality through the sales lifecycle
Work with the Outbound/Email Marketing Manager on creating and optimizing automated workflows and outbound strategy for email campaign to nurture new and existing leads
Skills and Experience
BS/MS degree in marketing, business administration or related field
Fully Bilingual in English and Spanish
5+ years of experience in B2B Digital Marketing for a similar services company targeting CFOs, CIOs and high-level executives in Finance and IT (e.g. Big Fours, Accounting Firms, Recruiting, other consulting & outsourcing firms, software companies)
Enjoys and brings experience managing direct reports and agencies
Strong analytical skills and data-driven thinking
Demonstrable experience leading and successfully managing Digital Marketing in B2B services companies
Highly creative with experience in identifying target audiences and devising content and digital campaigns that engage, inform and motivate
Up-to-date with the latest trends and best practices in Digital Marketing and Account Based Marketing (ABM)
Strong understanding of Search Engine Optimization (SEO) processes to effectively manage the performance of the agency and SEO resources under management
- Defines requirements, tasks, and resources associated with the SEO strategy
- Understand on and off-site tactics
- Experience working with popular keyword and SEO tools (Google Adwords, Semrush, Wordtracker, Moz, Screaming Frog, Searchlight, Botify, Ahrefs, Search Console, etc.)
- Experience working with CMS's and the building and administering of content in multiple CMS environments or platforms
- Is familiar and comfortable with writing and editing content for SEO
- Oversees and manages keyword research and competitive research for Auxis key services
- Keeps pace with SEO trends and developments (especially for North America)
Solid knowledge of web analytics platforms (Google Analytics) and understanding of tag management systems (Google Tag Manager, Tealium, or similar)
Experience in managing PPC and overall Paid Ads Programs, especially including Google Adwords, LinkedIn and Remarketing
Working knowledge of HTML
Continuous obsession with improvement and campaign optimization
Exceptional attention to detail and communication skills
High-level of proficiency in Microsoft Excel / PowerPoint / Word
High level of integrity, autonomy, proactiveness, and self-motivation
Ability to deal with multiple stakeholders in different departments with competing priorities
Experience on the client side coordinating projects with advertising/marketing agencies preferred.
Ability to clearly and effectively articulate thoughts through verbal, visual and written forms
Team player with a professional assertiveness, who's also open-minded and humble
Ability to handle multiple tasks in a deadline driven environment
Excellent organizational, project and time management skills with a natural drive for process improvement
Hubspot experience a plus (including both CRM and marketing modules)
SQL, PowerBI experience a plus
Fast learner, eager to learn new systems and tactics
About Auxis#LI-BR1
Employment Type: OTHER
