Senior Digital Marketing Manager

Wonderful Agency is the full-service, award winning, in-house agency that operates as exclusive creator of marketing communications and brand experiences for such iconic brands as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, JNSQ and Landmark Wines, Teleflora and more.

The Wonderful Company's in-house advertising agency seeks a talented and experienced Senior Digital Marketing Manager. This role will drive the in-platform (social, YouTube, Pinterest, LinkedIn, etc.) paid media strategy and be responsible for the optimization and overall campaign management. You will have the opportunity to work on campaigns across our growing portfolio of well-known household brands such as FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, JUSTIN Wines, Landmark Wines, Teleflora and more.

This role requires strong platform knowledge and hands-on experience to develop strategic and creative recommendations, flawless execution of initiatives to reach brand objectives, confidence to debate budget allocations across the paid media team and when presenting to key groups, a collaborative spirit to coordinate across departments/business units and a mindset of continuous improvement through testing and learning to ensure continued growth across the company.

*Please note that you will be working a hybrid schedule (Monday - Wednesday in our West Los Angeles office and Thursday and Friday remote).

• Act as subject matter expert for our social and YouTube paid media strategy and execution
• Partner with our Marketing Team to understand underlying business objectives and set media KPIs
• Contribute to brainstorming and cross-department planning
• Determine budgets, targeting, timing, and other elements of digital campaign planning
• Develop and manage Digital Marketing plans for paid social platforms and YouTube
• Present plans to internal constituents and the Marketing Team
• Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery
• Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up)
• Ensure best practices when building and testing campaigns
• Optimize campaigns and test strategies to drive performance and learnings
• Analyze and report on campaign results
• Track all spending and validate media partner invoices
• Problem solve with our media vendor platforms
• Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities
• Proactively research the latest digital trends that affect Digital Marketing, attend industry seminars
• Actively contribute to the development of the agency's culture and standards of quality

• Proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms, YouTube, and LinkedIn
• Active usage and native understanding of the mentioned digital platforms
• Strong understanding of Facebook Ads Manager, Google Ads (video and search) and social media management platforms like Hootsuite
• Experience with campaigns builds on other platforms, such as Pinterest, TikTok, Snap, and LinkedIn
• Experience with GA/GTM for campaign optimization/tracking
• Past experience with testing/measurement on the platforms
• Data analysis and Excel proficiency a must
• Excellent written and oral communication and presentation skills with demonstrable ability to articulate and persuasively sell strategic concepts within the agency and directly to clients
• Knowledge of organic platforms, especially as they relate to paid amplification
• Dependability, flexibility and resourcefulness
• Sense of ownership and responsibility for your brands
• Dedication to the details
• Passion for continued learning and improvement
• Hands-on experience with GTM and Google Analytics a plus
• Understanding of community management/social listening and aligned tools (e.g. Brandwatch) a plus
• Facebook Blueprint and other social certifications a plus
• Knowledge of SEM/SEO and Email a plus
• Bachelor's degree with a focus on Marketing, Communications or Business

Pay Range: $100,000 - $110,000 and may include a discretionary bonus.  Final compensation will be dependent upon skills & experience.

• Competitive benefits package including Medical, Vision, Dental, 401k
• Continued training and generous Education Reimbursement Program
• Paid sick, vacation and holiday time
• Wonderful Giving (www.wonderfulgiving.com) -- allowing you to donate company money to a cause of your choice
• Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos.

Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company's brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.

The Wonderful Company, a successful, fast-growing privately held $5 billion company with 10,000 employees worldwide. The Wonderful Company's connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California's Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

We've made Wonderful Pistachios America's fastest-growing snack brand. We've turned pomegranates and POM Wonderful into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI Water is the No. 1 premium imported bottled water in America. JUSTIN Wine produces California's top-selling, high-end Cabernet Sauvignon. And Teleflora is the world's leading floral delivery service. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. 

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