Job Description
- Collaborate with key stakeholders to drive digital adoption and amplify user engagement, ensuring a seamless and robust digital presence.
- Mastermind analytics frameworks utilizing advanced tools to decode user behaviors, optimizing digital and marketing efforts.
- Deliver insightful reporting on user interactions, identifying patterns, and pinpointing areas for digital personalization and performance enhancement.
- Merge analytics with broader business metrics to provide a 360-degree view of customer engagement and campaign effectiveness.
- Conduct rigorous analysis and testing to quantify the impact of feature modifications and marketing tactics.
- Translate complex data into strategic insights that drive cost efficiencies and revenue growth while staying ahead of industry trends and regulatory changes.
- Innovate in the realm of campaign management and effectiveness analysis to shape future marketing strategies and digital experiences.
- Bachelor's Degree in engineering, sciences, data analytics, or statistics.
- 5+ years of hands-on experience in data analytics, with a thorough understanding of statistical methods and a track record of practical application.
- Leadership prowess demonstrated through past roles, with an emphasis on mentoring and skill development within analytical teams.
- A proactive approach to technical direction, backed by experience and a forward-thinking mindset.