Senior Manager, Digital Marketing

At Medrio, we're on a mission to save lives by providing clinical researchers with the software tools necessary to achieve the next breakthrough in public health. Our success is defined by our customers' ability to accelerate their research, eliminate hurdles, and maximize their return on investment.
In this hands-on, team leader role, you will lead and optimize Medrio's end-to-end Digital Marketing approach including top of funnel, always-on awareness programs and hyper-targeted demand generation, retargeting, and email nurture campaigns.
Leading a lean in-house Digital Marketing team and agency partners, you will chart the future course of Medrio's Digital Marketing ecosystem including our martech stack and HubSpot instance, and navigate the day-to-day execution of our paid and organic social media, SEO/SEM; websites and blog updates, and email marketing.
We're looking for a data-driven digital guru with a passion for identifying trends in our Digital Marketing performance and sharing actionable insights to improve our content and campaign performance.
If you thrive in a collaborative environment and love to balance strategic thinking with tactical execution, read on.
Essential Duties and Responsibilities:

• Lead the development and execution of a Digital Marketing strategy (encompassing the Medrio website, social media, and customer review platforms) that strengthens brand awareness, new business growth, and customer engagement.
• Lead our web-to-lead strategy and conversion optimization including website governance, architecture improvements, personas-based content mapping, SEO/SEM strategies, and measurement.
• Develop, refine, and manage a centralized Digital Marketing calendar, in coordination, with broader Marketing colleagues, including aligned launch timelines for website updates, fresh blog and content asset, social media posts, email digests, paid advertising, etc
• Manage relationships with Digital Marketing vendors and applicable inhouse data sources to continually monitor and optimize our SEO, SEM and display advertising performance.
• Coordinate with broader Marketing colleagues to activate digital components for brand, segment, and account based marketing initiatives, including defining segmentation, data requirements, campaign themes and deliverables, budget, and success measures.
• Drive testing, reporting, optimization and analysis on channel performance to identify KPIs, benchmarks and key levers that will inform new strategies to improve followers, conversion, and engagement
• Manage our martech budget, contract renewal dates, and vendor evaluation and implementation.
• Prepare ad hoc, monthly and quarterly campaign and department-level performance reporting, tailored to different audience profiles including Marketers, Sales colleagues, Executive team, and Board of Directors.
• Serve as a subject matter expert for Digital Marketing best practices, internal processes and systems related to Digital Marketing

Education and Years of Experience:

• 7+ years of B2B Digital Marketing experience
• At least 12 months of marketing experience with a SaaS or technology used in clinical research or healthcare preferred
• Bachelor's degree in Marketing, Digital Media, Communications, or equivalent experience

Other Skills and Abilities:

• Power-user of leading marketing technology, automation, and analytics tools

(e.g. Salesforce, HubSpot, WP Engine, Google Analytics (G4), and Google Campaign Manager)

• Proven expertise in search engine marketing and paid search strategies including budget and bid management, ad optimization, and ROI reporting
• Keeps current with Google, LinkedIn, and YouTube search algorithms and experienced in using tools (i.e. SEM Rush, Rank Math, etc) to continuously optimize of landing pages, demo forms, and website content for performance, engagement, and conversion
• Detail-oriented and highly organized in managing multi-channel campaign deliverables and programs across various target verticals and personas
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Effective communicator - can translate the data into layman terms and break down complex digital language into easy-to-understand details
• Superior proofreading and editing skills

Working Conditions:

• Travel required up to 10% with ability to lift up to 20 pounds
• Required to participate in frequent meetings using virtual technology like Google Meet or Zoom
• Sitting for the majority of the workday

Customers or Clients:

• Broader Marketing colleagues
• Business Development
• Strategic Partners/Account Management
• Executive Leadership Team

About Medrio:
Medrio's SaaS offering is a key component in the pipeline of getting lifesaving drugs to the people who need them. We automate the clinic trial process and offer significant advantages over the competition: 75% lower cost, setup in days rather than months, and much better ease of use. Founded in 2005 we are privately owned, profitable, and are currently experiencing geometric growth in terms of customers, revenue, and employees. We believe in wellness! Medrio covers the cost of employee premiums for medical, dental, vision, life and LTD insurance, gym membership, and we promote an atmosphere of work/life balance, including flexible work schedules and unlimited PTO.
The Medrio team is made up of individuals with a wide array of skills and interests, but all have a passion for providing the best possible user experience for our customers. We are looking for smart, collaborative, creative, and conscientious people to help us expand our product capabilities and better serve our customers.
To see detailed information on the data we collect during the application process, and how Medrio complies with data privacy laws, visit our Careers page.
Salary Range: $115,000 - $140,000