Senior Digital Marketing Manager

VISO TRUST is the only SaaS third party cyber risk management platform that delivers the security intelligence needed for modern companies to make critical risk decisions at the speed of business.  Assessing the risk of data breach third party relationships pose to their customers is a traditionally complex and labor intensive process that slows business, frustrates stakeholders and leaves security teams branded: the department of "no."  With VISO's AI-based system, practitioners can instantly and continually assess any number of third parties while achieving on average a 90% boost in operational efficiency.  At VISO, we are excited to be enabling customers to reduce risk and accelerate business at the same time.

VISO TRUST is a venture-backed startup with a fully remote workforce based in North America.  When hiring, we look for signs that a candidate will thrive in our culture, where we put people first and value ownership, curiosity, honesty and humility in the pursuit of excellence.  We also value our differences, employing a team rich in diverse perspectives and experiences.  We are dedicated to equal employment opportunities regardless of status or membership in a protected class or lack thereof.

About the Job: We're looking for a Senior Digital Marketing Manager to manage our paid media strategy, results and all relevant KPIs. The right candidate for the role is an incredibly data-driven paid media expert with a proven track record driving a high volume of opportunities into sales. You will need deep expertise driving leads and pipeline across all digital channels including: social media, organic search (SEO), paid search (SEM), websites, display ads, email, mobile, etc. You will work closely with all other marketing groups, sales, product and ops to create ABM campaigns, analyze data, and optimize all aspects of our digital channel strategy.

Key Responsibilities

• Strategic Digital Planning
• Support and implement a comprehensive digital channel (social media, organic search (SEO), paid search (SEM), websites, display ads, email, mobile, etc) strategy aligned with overall business objectives, working closely with our paid media agency.
• Drive qualified leads into our database and sales team through a paid digital playbook that is constantly optimized
• Identify target audiences and trends, and create tailored campaigns to maximize reach and impact.
• Constantly test across the core elements of audiences, ads, and offers across each campaign and channel 
• Increase efficiency in our payback period by reducing CPL/CPA and increasing the quality of pipeline
• Collaborate with marketing team to implement effective lead nurturing programs
• Campaign Development, Management & Strategy
• Lead end-to-end execution of Digital Marketing campaigns, including email marketing and social media.
• Monitor campaign performance, analyze metrics, and iterate strategies to optimize results for ABM campaigns
• Work closely with relevant marketing groups to take new product launches, creative assets and campaign ideas to market
• Build a complex ROI model that can report on campaign results, ad creative results and audience results by any relevant category
• Work closely with BDR/SDR team on joint messaging and audiences for outbound sales and marketing campaigns
• Website Optimization   
• Oversee the optimization of the company website to enhance user experience and ensure alignment with the brand message.
• Collaborate with web development teams to implement SEO best practices and improve site performance.
• Make website content updates via Wordpress
• A/B test landing page messaging

Required Experience & Skills

• 5+ years of relevant Digital Marketing experience at a fast-growing B2B startup
• Digital channel expert on top of all the latest ad platform algorithm changes (social media, organic search (SEO), paid search (SEM), websites, display ads, email, mobile, etc)
• Experience managing a paid media agency and a large budget
• A strong data-driven approach to decision making with experience building data models
• The ability to work with a high volume of paid landing pages and custom tracking codes
• A great project manager who can keep track of a high volume of requests and always hits deadlines
• Well-versed in technology (HubSpot CRM, marketing automation, data management, etc.), data flows, and integrations needed to run data-driven campaigns
• Experience navigating, and reporting on, a variety of metrics such as MQL to SQL conversion rates, pipeline contribution, and ROI across different marketing attribution models
• Collaborative with a bias towards action; you are adept at working across multiple teams in a fast-paced environment with priorities that shift
• Strong copywriting skills, particularly focused on ad copy, emails, and landing pages
• Experience in cybersecurity, privacy and compliance market is a bonus

At VISO, our people are our greatest asset.  We are committed to the health and prosperity of our team and to rewarding great work.  

We offer competitive compensation including salary, equity and a comprehensive benefits package.  Standard benefits include medical, dental, vision, disability, life and AD&D insurance for employees and dependents without employee contributions.  We offer zero deductible medical plans with minimal out-of-pocket expenses.  We also offer HSA/FSA options, 401k, gym membership, unlimited PTO, 18 paid holidays per calendar year, a communications stipend, on-hours social events and opportunities for training and growth. #LI-Remote