Senior Digital Marketing Specialist

WORK REMOTELY

We are looking for a Senior Digital Marketing Specialist with an emphasis on paid search and paid social with 5+ years of experience to join our team! Proficient in Google Ads, Micorsoft Ads, Programmatic Display Advertising, and Facebook Ads and provide relevant insight, reports, strategies, trends and spend. Please only apply if you have hands-on experience.

SEO experience is a plus but not necessary.

Responsibilities:

• You will be responsible for creating and executing Digital Marketing campaigns to increase brand awareness and optimize ROI for B2B and B2C advertisers.
• Maintain and monitor a full platform of Digital Marketing services that start from the top of the funnel, all the way down to a sale and customer retention:
  • Google Ads (All Placements)
  • Facebook (Social) Ads
  • Microsoft Ads
  • Lead Generation strategies including Remarketing, Geofencing etc.
  • Marketing ROI Analytics & Reporting
• Execute and closely monitor campaigns while continuously making improvements
• Develop strategies to maximize return on investment
• Provide and interpret detailed reports on trends, spend and suggestions for the client and the agency's account team
• Communicate trends and patterns to the account team with the client's general marketing efforts in mind;
• Participate in proposal generating when Digital Marketing is part of the scope
• SEO experience a plus

Qualifications:

• 5+ years of Digital Marketing experience
• Extreme attention to detail
• Deadline-oriented and self-starter attitude
• Up to date on the latest trends and tools
• Excellent communication skills (you will need to concisely interpret your reports and recommend strategies for clients and our internal team)
• Strong project management skills

Technical skills:

• Google Ads
• Micorsoft Ads
• Facebook, Instagram, TikTok, Linkedin (Social) Ads
• Programmatic Display Advertising
• Digital marketing strategies
• Google Analytics
• Reporting
• Familiar with Mac
• G Suite
• Experience with ecommerce or real estate marketing is a plus (not necessary)
• SEO experience a plus

Education and experience:

• Minimum 5 years of Digital Marketing experience;
• Marketing or Computer Sciences Bachelor's degree is preferred.

What we offer:

• 100% work from home (Apple Laptop provided)
• 25-year-old agency with the same owner
• Competitive salary and benefits (PTO, Health insurance, 401K, Holidays);
• A diverse clientele;
• A fun supportive team (really)
• Rewarding projects and challenges;
• The opportunity to learn something new every day
• Be yourself

Your Goal:

• Ensure our paid search campaigns perform at a high level and deliver value to our clients.
• Communicate with the account team and clients (as needed) in a concise and comprehensive manner
• Be a cool team player