Senior Content Strategist Writer (Remote)

At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.

About Duke University Hospital
Pursue your passion for caring with Duke University Hospital in Durham, North Carolina, which is consistently ranked among the best in the United States and is the number one hospital in North Carolina, according to U.S. News and World Report for 2023-2024. Duke University Hospital is the largest of Duke Health's three hospitals and features 1048 patient beds, 65 operating rooms, as well as comprehensive diagnostic and therapeutic facilities, including a regional emergency/trauma center, an endo-surgery center, and more.

Senior Content Strategist Writer (Remote)
 
***This position may be remote.  All Duke University and Duke Health remote workers must reside in one of the following states or districts:  Arizona; California; Florida; Georgia; Hawaii; Illinois; Maryland; Massachusetts; Montana; New Jersey; New York; North Carolina; Pennsylvania; South Carolina; Tennessee; Texas; Virginia or Washington, DC. ***
 
In this role, you will write and edit website and print content for Duke Health Marketing and Communications, but primarily DukeHealth.org, our consumer-facing website. We need a strong writer with a digital focus who will perform all levels of writing and editing, from research and interviewing subject matter experts, to developing copy, copyediting, fact-checking, and proofreading. You will also manage the ongoing development and direction of DukeHealth.org's editorial style guide, and ensure it applies to all Duke Health marketing content.
 
What You'll Do:
Research, Write, Edit, Proofread
    Research, write, and publish materials to support Duke Health's consumer marketing efforts on a variety of platforms. This includes web treatment pages, patient stories, blog posts, video script writing, and marketing materials such as direct mail, brochures, and rack cards.
    Act as lead editor for marketing content for assigned service lines. This includes maintaining working relationships with assigned service line managers, directors, and providers to ensure website content is reviewed annually, remains clinically accurate and up to date. You'll also consult with service line representatives to identify content opportunities and gaps and provide strategic direction to develop new content that fills those needs.
    Coordinate with team colleagues to optimize content for SEM, SEO, social media, and user experience.
    Oversee editing and proofing of all content before publishing. This includes ensuring that the copy is accurate, clean, and clear, and is consistent with our format and style. Content must also contain clear calls to action, and explain medical terms in accurate, plain language.
 
Manage Content Workflow and Style Guide
    Use project management skills and a ticketing system to manage the ongoing workflow of content requests, from the research stage through publication. You will also manage the ongoing medical review process to ensure digital content stays accurate and up to date.
    Manage and maintain style guide across website and print content.
 
Requirements
The ideal candidate has:
    Strong writing skills, excellent grammar, and spelling skills, demonstrated attention to detail, research and fact checking. This includes checking documents for appropriate grammar, punctuation, spelling, style, and consistency, according to Duke Health and AP style guide.
    Experience writing health/medical information for a lay population. 

Candidates who can demonstrate the following qualifications are preferred:
    Experience communicating, promoting or a demonstrated commitment to principles of diversity, equity, and inclusion.
    Experience working in content management systems (Drupal knowledge is a plus).
    Experience with project management (experience with Jira is a plus), time management, prioritizing, organizing, researching, creative thinking and problem solving. 
    Script writing, video production.
    Proficiency in a second language is a plus.

Required Qualifications
 
Education
Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through the attainment of a bachelor's degree in Communications, Journalism, English, or a related discipline. Healthcare communications experience is preferred but not required.
 
Experience
Work requires four years of directly related writing experience in writing and editing assignments under deadlines.

Degrees, Licensure, and/or Certification: N/A

Knowledge, Skills, and Abilities: N/A

Job Code: 00005265 CORPORATE COMM. SPEC,SR.MC PUB
Job Level: F2

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the communityfeel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.