Senior Brand Content, Voice And Copy Strategist

This is a roll-up-your-sleeves-and-dive-in senior individual contributor role for an experienced writer and content strategist. You'll have the opportunity to help build a category-defining brand, create copy that delivers results, and work across a variety of media. This role is perfect for someone energized by the opportunity to work at a variety of altitudes - both strategizing and executing on content - and by the opportunity to learn and communicate new content areas regularly.

You will:

• Concept, strategize, write, and/or edit copy, and collaborate with internal and external design and web to produce high-visibility deliverables across a range of mediums, including webpages, video scripts, digital ads and social content, print ads, PPT decks, infographics, event collateral and more.
• Develop messaging and content for a set of key brand storylines and apply it to core internal and external resources (messaging frameworks, webpages, core PPT slides, etc), assessing performance and updating regularly
• Act as a steward for Blackbaud's brand voice across the company, contributing to brand guidelines and generative AI tools to scale consistent Voice and effective copy. (Given how new these generative AI tools are, you may not yet have experience with them, but you need to be excited about testing and using new technology to scale brand stewardship.)
• Facilitate content development processes, soliciting input from a variety of subject matter experts to draft winning content on brand-level themes.
• Partner with the digital and marketing sciences team to validate digital copy with real users, review data from assets, and optimize copy for performance.
• Develop and maintain a deep understanding of Blackbaud's brand positioning and messaging, vertical-level messaging, and product-specific messaging to coach other content creators (both internal and external freelancers) on effective copy.

You are:

In addition to being a stand-out communicator, you are:

• A self-starter who can navigate ambiguity comfortably and work entrepreneurially to get the information you need to produce top-notch deliverables.
• Organized, and comfortable using Asana to stay on top of your priorities. (It's fine if you've never used Asana before, but you must be comfortable using project management tools, which are very important to our collaborative process as a remote-first team.)
• Able to receive feedback openly and invite collaboration with a blend of confidence, curiosity, and non-defensiveness.
• Energized by working on different projects at different altitudes - you are able to context-switch quickly and balance multiple concurrent projects, and comfortable with both strategy and execution.

Experience that will help you deliver in this role includes:

• 6+ years of experience as a copywriter, ideally including experience in the B2B software space, whether in-house or at an agency.
• Experience with conversion copywriting and examples of how your digital copy has delivered measurable conversion results.
• Experience with video scripting to meet specific business objectives.
• Developing or contributing to brand guidelines.
• Passion for the social impact/nonprofit space is a non-negotiable, and direct experience in the space is a bonus.

Please share a link to your portfolio or upload at least 3-4 samples of your work so we can get a sense of your style and experience.

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Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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The starting base pay is $87,700.00 to $114,200.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:

• Medical, dental, and vision insurance

• Remote-first workforce

• 401(k) program with employer match

• Flexible paid time off

• Generous Parental Leave

• Volunteer for vacation

• Opportunities to connect to build community and belonging

• Pet insurance, legal and identity protection

• Tuition reimbursement program

Employment Type: ["FULL_TIME"]