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Form of work Patsnap is a global, venture-backed SaaS unicorn with offices in London, Beijing, Shanghai, Suzhou, Singapore, and Toronto. Our cloud-based AI-powered innovation intelligence platform enables innovators to be more effective in their research and investment decisions and bring new inventions to market faster.
Our hypergrowth trajectory is powered by our people, and we are extremely proud of our company-wide vision, work ethic, and entrepreneurial spirit. Ideas are always welcome, regardless of seniority, because we believe that open innovation amplifies success throughout every department: product development, marketing, sales or operations.
We are actively seeking a Senior Content Marketing Manager to shape and amplify our brand narrative, engage our target audience, and strengthen our market presence. Join us and be part of our story as we navigate through the quickly changing and fast-paced world of innovation and aim to make history.
Position Overview:
The Senior Content Marketing Manager will develop, own, and run the content strategy and editorial roadmap for Patsnap, manage production for the blog and customer stories, write and produce original content, research trends and news, consult and inform plans for content distribution, and report on success metrics.
This Senior Content Marketing Manager will work closely and collaboratively with the Senior Head of Marketing, marketing team leads, and Product team to deliver a unified strategic approach and best-in-class editorial that drives awareness for the brand and new customer growth.
What You'll Be Doing
- Develop and execute a data-driven content strategy for Patsnap, aligned with our brand, mission and business goals
- Create a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media (LinkedIn, Twitter, Instagram, YouTube, Facebook)
- Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideation
- Serve as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goals
- Drive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Patsnap's content
- Come up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnap's reputation and brand
- Partner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goals
- Report on success metrics, generating content performance reports and insights, utilizing tools to track trends and key results, and to inform ongoing content strategy, learning, and iterating with data-informed decisions to continually improve content performance
About You
- 5+ years of successful Content Marketing, editorial, and/or creative content experience
- Proven track record of high-impact content strategy and creation
- Experience working in global organizations or with international markets
- Experience working in B2B SaaS organizations
- Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Patsnap
- Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what's working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps
- Ability to think strategically and creatively in a fast paced, dynamic environment
- Tools - Salesforce, HubSpot, Hootsuite, Wordpress, CMS, Analytical Tools
- Self-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to life
- Can inspire and motivate cross-functional teams to deliver high-quality, complex, multiple-stakeholder creative content projects on time and within budget
- Highly organized and detail-oriented
- Experience in technical content writing for IP or R&D audiences an advantage
- Experience leading a team of marketing professionals (preferably with experience managing remote teams)
- Can work EST hours and comfortable working across various time zones with global teammates
What You'll Love
- Unlimited vacation
- 2 volunteer days for community volunteering
- Health and dental benefits for you and your dependents from day one
- 401K matching
- Remote work environment + WFH stipend for your home office set-up
- Industry leading maternity and parental leave policy
- 24/7 employee assistance program which provides access to virtual healthcare, therapy, financial and legal assistance, wellness counselling and resources for family support.
- Joining a forward-thinking team that genuinely cares and wants you to succeed
Our Values
- Integrity: We are fair and transparent in everything we do and hold each other accountable for our actions.
- Leadership: We lead by example and inspire each other to reach for new heights.
- Openness: We are open and honest and share our ideas with care and consideration.
- Growth: We are lifelong learners who choose resilience and grit over defeat.
- Innovation: We seek out new ways to solve problems and don't stop until we've created a higher standard.
- Customer: Our customer is at the center of everything we do. Their success is our success.
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