Address
SalaryYou Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Make your mark on one of the most iconic global brands. As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.
How will you make an impact in this role?
American Express Global Commercial Services (GCS) is the leading provider of payments for small, mid, and large corporations globally. The Marketing Strategy and Content team provides strategic thought leadership, engaging content, and enterprise connectivity to fuel impactful, efficient, and cohesive B2B marketing. Within this team, the B2B Content Marketing team drives impact for our customers and American Express by providing differentiated educational and inspiring content that empower businesses.
The Brand Platforms & Partnerships team, a subset of this group, serves as the marketing and measurement Center of Excellence supporting Business Class, our B2B content platform. Business Class is an educational resource for today’s business leaders, providing them with captivating stories, pertinent tips, and enlightening insights from business professionals, industry frontrunners, and adept entrepreneurs. The Brand Platforms & Partnerships team is responsible for Business Class branding, Content Marketing, content distribution, brand partnerships and performance measurement.
Senior Manager of Brand Platforms & Partnerships plays a pivotal role as a marketing leader & cross-functional team collaborator, spearheading the promotional distribution strategies for all Business Class content & programs across Paid, Owned, and Earned Marketing channels. This colleague will collaborate with both Internal Amex teams and External agency partners to maximize the platform’s thoughtful reach and engagement, increasing relevant B2B touchpoints to drive consideration for American Express.
- Drive Business Class’s distribution engine, setting the strategy and defining the key guiding principles ensuring that content is an integral part of accelerating the business forward.
- Work with content creation partners to produce high impact integration experiences to support key American Express marketing channels and programs – contributing to brand and sales goals.
- Lead Business Class integration into GCS Acquisition Channels, including (but not limited to) Paid Media, Direct Mail, Paid Search, and Field Sales.
- Define and execute Business Class's integration approach into Customer marketing channels, proving the value that content can provide to our Customers.
- Lead Business Class's integration strategy into Enterprise & GCS (B2B) Enterprise "Heat Moments" to support a cohesive B2B brand narrative for American Express.
- Act as the Business Class Marketing Process Center of Excellence.
- Manage and guide a direct report to support all operations.
Minimum Qualifications:
- 6+ years of pertinent work experience.
- Proven ability to collaborate and build positive relationships across multiple cross-functional partners.
- Proven ability to manage and drive forward projects with ambiguity.
- Exceptional prowess in achieving results against tight schedules, overseeing diverse priorities, and executing flawlessly.
- Expertise in digital/performance marketing as well as customer marketing strategies– capable of crafting campaigns that resonate with audience segments and inspire actions.
- Zeal for grasping customer behavior, assessing the external marketplace, and envisioning excellent marketing.
- Strong data analysis & data-driven storytelling skills to help articulate the Business Class platform’s incremental value, both internally & externally.
- Bachelor’s Degree required.
Preferred Qualifications:
- MBA preferred.
- Enthusiasm and experience in Paid Media channels, including Digital data/ audience strategies, and an eagerness to introduce innovative ones; familiarity across platforms and publishers.
Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
