Center is seeking a Senior Content Marketing Manager to support the growth of Center’s expanding portfolio of products. In this role, you will be responsible for developing high-impact content and marketing strategies driven from data insights that accelerate the full customer journey from prospect to upsell (awareness, consideration, conversion, retention, expansion). You will also support content that enables our employee journey (talent awareness, interview, onboarding) as Center scales its internal growth.
You Will Have the Opportunity To:
- Lead execution of project deliverables including, but not limited to, brief development, collaboration with external resources and internal stakeholders
- Develop, build and execute campaigns that increase pipeline
- Track, measure, and analyze campaign performance to provide marketing program owners with the real-time insights to improve overall program effectiveness
- Work with Marketing Analytics to analyze insights and consistently identify content opportunities and maximize the rich data within our platforms and product
- Support the full funnel of the customer journey from awareness to retention and growth
- Conduct in-depth research on industry related topics in order to develop engaging content
- Develop and manage the Center Talent Brand in partnership and collaboration with the People team
- Collaborate cross-functionally and within the marketing discipline to support all aspects of growth.
- Help define/build dashboards that track leading indicators of our progress.
- Maximize current data collection and explore new ways to uplevel customer insights to create thought-leadership content that furthers the awareness of the Center brand.
- Lead organic social efforts, in partnership with Growth Marketing’s paid social initiative to drive new business and thought-leadership.
- Support upper funnel and sales enablement efforts in creating content tailored to our verticals and target accounts.
- Understand the customer experience and work closely with CX leads to build trust and strengthen customer relationships through content and extend the value of our service beyond our product features.
What You Will Bring to the Role:
- Highly motivated, self starter with ability to manage multiple work streams at once in a fast-paced and demanding environment autonomously
- Strong ability to think both creatively and analytically
- Entrepreneurial spirit with a craving to be a key contributor to building and scaling a high-growth business
- Comfortable with a high level of ambiguity and complexity and a bias for action
- Results-oriented, highly energetic, dynamic individual with hands-on mentality and strong attention to detail
- Experience building strong relationships with senior leadership, managers as well as individual contributors
- 4 plus years of experience in content or communications roles
- Familiar with using tools such as Tableau, Salesforce, Survey Monkey
- Experience with data analysis and developing actionable insights
- Past experience building audiences either online or offline
- Ability to develop content that provokes engagement
- Critical thinker and problem solver
- Startup experience is a plus
Personal Attributes:
- Passion for the customer
- Organized and able to self-manage your time commitments and deliverables
- Fast learner, with an open mind, and a team-oriented mentality
- Accountable to your team & your customers
- An entrepreneurial spirit: flexible and willing to pitch in where needed
- Ready to have fun, keep perspective and be part of an amazing team
Why Center?
- Backed by the co-founder of Concur
- All team members have the opportunity to make a critical impact at an early stage business
- An experienced management team that understands the space and knows how to build high performing teams
- Ownership through stock option grants
- Competitive base salary compensation package
- Comprehensive health insurance plan
- Flexible, self-managed PTO policy
- 401k program
- Great co-workers and a collaborative team that is passionate about helping every business to get the most out of every dollar they spend!
Center is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.