Address
Form of workWe're on the hunt for a content marketing dynamo who can take our existing social media presence to the next level! You're the perfect fit if you're both analytical and creative, with a personality that's driven, decisive, and results-oriented. You are motivated by personal achievement, and you're not afraid to take the initiative and make things happen.
As a critical thinker, you're always looking for ways to improve and optimize our marketing campaigns, and you're able to react quickly to changing needs. You love being close to the action, and building something great that you can be proud of.
We have aggressive growth targets, so if you're not someone who thrives in a fast-paced, action-oriented environment where quick pivots in priorities are the norm, this would not be the job for you.
Let's disrupt the chiropractic scene together!
Role Overview
The role of the Senior Content Marketer is to plan, execute, measure, and optimize our social media presence, organic content, and paid ads. The person in this role will be passionate about the “art” of marketing and will have an abundance of ideas for building efficient strategies. They must bring forth a strong arsenal of content techniques and paid media methods to promote our services and public image.
Responsibilities
On a day-to-day basis, you might find yourself doing all the following:
- Generate 120 inbound leads weekly (think Zuckerberg-level growth) through a mix of paid bookings, abandon cart, inbound calls, web chat, and social media.
- Craft consistent viral-worthy content to compete with the best brands on Instagram, Facebook, and YouTube and keeps engagement rates beyond 3%-8% while growing our channels faster than a turbocharged Tesla.
- Maintain online self bookings benchmarks and partial bookings weekly by creating high-touch sequences and driving conversions (because who doesn't love a good funnel?).
- Develop and optimize new ad creatives weekly for our paid ad campaigns, ensuring our ROAS and conversion rates stay on target.
- Expand our online presence faster than a SpaceX rocket by growing YouTube subscribers and social media followers by 2% monthly, and our lead database by at least 3% monthly using a multichannel approach.
Qualifications
- You have 4+ years of experience in social media and online ads.
- Algorithm whisperer with a strong grasp of modern social media platforms.
- Creativity level: think Steve Jobs unveiling the iPhone.
- Mobile video production skills that make Mr. Beast proud.
- Analytical mindset, quick learner, and a critical thinker to outsmart our Wall Street genius founder.
- Direct response marketing pro and traffic temperature level.
- Tech-savvy multitasker with project management capabilities and a flair for captivating copywriting.
- Swift execution, team growth, and A-player accountability? No problem.
- Persistent, adaptable, and flexible in a fast-paced, analytical environment.
- Bonus points for prior management experience, including hiring and firing.
