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Form of workSenior Associate, Client Experience
The Detroit office of Weber Shandwick is looking for an account leader to join our automotive practice to drive key client business. In this role, you will be responsible for thinking across channel and discipline to manage integrated engagements that are strategically rooted in our clients' business and brought to life through creative earned, owned and paid activations. You'll engage with clients and colleagues around the world, help develop junior team members, execute paid media strategies, and establish trusting relationships with clients.
Responsibilities
CLIENT AND WORK
- Liaises with clients and assists in client communications, including developing and coordinating routine account management materials, including timelines, activity reports, client documentation and project management support, as appropriate for size of account or office
- Partners with diverse, cross-functional teams, which includes Creative and Analytics, to ensure strong execution of programs in support of the client business objectives
- Oversee paid media strategies, creative, buy fulfillment and optimizations
- Supports creative ideation on a consistent basis and provides thoughtful recommendations
- Supports influencer identification, coordination and management, including conducting research, coordinating activation logistics in partnership with our influencer experts and reviewing content
- Monitors, analyzes and helps develops integrated campaign reports, to identify opportunities for growth and strategic evolution
- Proactively identifies issues and recommends solutions based on category or competitive activity
- Keeps pace with social media / digital industry trends and developments
- Understand functionality and capabilities of social media platforms, to include Meta, Google/ YouTube, TikTok, Pinterest
- Post content across social media platforms
SELF LEADERSHIP AND TEAM EFFECTIVENESS
- Contributes to work plan of junior team members and helps guide their work
- Serves as role model to team members, producing high quality work and continually updating manager on activity progress
- Proactively contributes to inclusive team culture and consistently displays behaviors that support integration
BUSINESS ACUMEN
- Grows understanding of financial aspects of accounts by supporting budget tracking, and maintaining fee and out-of-pocket trackers
- Supports a healthy account and business through accurate time entry
- Maintains a thorough understanding of clients' business and industry
GROWTH AND BUSINESS DEVELOPMENT
- Leverages understanding of client's business to share ideas to help grow the account organically
- Participates in meetings to support new business development/organic business growth opportunities as directed, including capturing notes, recaps, research, updating trackers and timelines (proactive/reactive pitches)
Qualifications
- BA or BS in Journalism, Business, Communications, Advertising or related degree
- A passion for social media with and strong experience across top-tier business and technology outlets
- Strong verbal and written communications, team management and client management skills
Weber Shandwick is proud to The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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