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Form of workJob Description
We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Search Planner helping us to deliver game-changing campaigns for consumers & HCPs.
Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us
Our team is looking for someone who is driven, organized and a master collaborator. Beyond that, here’s
how you’ll make your mark:
• Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations
• Generate keyword lists and assist with ad copy development
• Implement and track client campaigns, monitoring/questioning deliverables. Confidence and clarity on deliverables
• Conduct keyword research and competitive/market analyses; be able to present findings in both informal and formal environments
• Produce reports that analyze campaign activity
• Recommend testing opportunities or optimizations to clients and internal teams, provide industry findings & POV on execution
• Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools)
• Ability to communicate with both internal teams and clients professionally and concisely
• Compiling, analyzing and delivering account performance data to internal and external clients
Across 2-3 years of experience, you know what it takes to slay Paid Search. These are the core skills
you’ve totally nailed:
• Demonstrated knowledge of paid search best practices and optimization
• Proficiency in Microsoft Excel, PowerPoint, Search Engine Tools
• A degree of “search nerdery” – a passion for what’s new in an evolving industry
• Ability to think on one’s feet and participate in team knowledge development
• Excellent written and verbal communication skills; some client-facing experience
• Experience working with healthcare/finance/”sensitive industry” clients a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $46,500-$68,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application window for this job posting will end 4/6/2024.
