Retail Marketing Manager

At Red Bay Coffee, marketing is about understanding people and building awareness of how our products and services can satisfy their needs. We are a dynamic, rapidly growing, customer focused company that needs your hands-on sales and marketing experience, to aid in the growth of the company. You will be responsible for developing and executing strategies that drive sales growth and market penetration.

Our ideal candidate will possess a sales and marketing background within the Food & Beverage industry or a related field, and will be responsible for identifying new leads, developing relationships internally, and developing marketing objectives to achieve revenue targets. We provide a generous base salary, bonus, benefits package, and growth opportunities.

Objectives of this role

• This is a key strategic position reporting directly to the Director of Retail, Chief Branding Officer, and CEO. Our objective is to further align our retail and marketing goals with sales growth goals. Increase revenue and awareness of Retail stores.
• Candidate should have demonstrated experience in sales and brand growth, and should be very detailed and methodical in their approach.
• Candidate should also be able to prepare press releases and other press materials, interface with national and local media, and be able to prepare presentations for the leadership team. Candidate should also have a strong eye for good design and effective advertising and marketing collateral, and be able to lead a graphics team and freelancers to prepare top quality materials.
• Candidate should be well versed in all social media platforms. Candidate should also be able to adapt with a growing team, and be able to interface with all levels of staff to better understand and share our company vision, story, and brands.
• Should be able to design sales growth campaigns and create the targeted marketing strategies to support those campaigns with measurable metrics. Experience with Square Loyalty is highly preferred.

Responsibilities

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Develop and manage creative content and updates for customer and internal touch points
• Establish Retail Marketing guidelines, document business processes, and provide sales support
• Lead marketing and retail sales events and opportunities
• Oversee a small team (1 person)
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Create quarterly and annual marketing planning events/calendars
• Work with our Loyalty app team ANSA to create promos and drive engagement
• Help with store merchandising and create a look and feel that is Red Bay and yields revenue opportunities
• Along with leadership, build and manage relationships with the media, creating PR materials to promote Retail Coffee Shop events

Required skills and qualifications

• 3-5 years of experience Developing Marketing and Sales plans
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools
• Strong knowledge of working with Social Media systems like (Facebook,Instagram, TikTok, SnapChat, X, Pinterest, etc.)
• Ability to work with project management software like Asana
  

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Willingness to travel
• Established contacts in the media
• Must be a Bay Area resident

Job Types: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• Medical, Dental, and Vision
• CalSavers Program
• Employee discount
• Health savings account
• Paid time off
• Complimentary drinks at cafes

Schedule:

• Monday to Friday and limited weekends

About Red Bay Cofee

Red Bay is building a global community through our commitment to sourcing, developing, roasting, and delivering our coffee. We envision a world in which coffee is a vehicle for inclusion, social and economic empowerment, entrepreneurship, innovation, and environmental sustainability.

We are a coffee company with an intentional commitment to embed diversity practices into the DNA of our organization and place inclusivity at the forefront of our culture. Women and people of color are highly encouraged to apply. Please visit redbaycoffee.com for more information about our company.