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- Responsible for creating and executing Regional Marketing events to move the culture
- Work with Regional Leadership to build the annual event calendar/plan with specified goals (attendance, lead generation, and revenue).
- Coordinate details for events including venues, speakers, presentations, invitations, registration, post-event evaluations and communications.
- Attend events and provide onsite support as necessary. Leads local public relations and media outreach efforts.
- Ensures investments directly or indirectly drive business and positive reputation for the region, and that the brand is protected.
- Leads effort to effectively enhance reputation and brand message in the local market.
- Facilitates External Communication efforts, including writing speeches or key messages for Regional President/Senior leadership team, speaking with media or counseling Regional President/LOBs on best practices, and working with Corporate Communications.
- Leads local implementation of marketing programs to support Region strategies and initiatives.
- Execute customer-centric programs that will benefit One Bank strategy.
- Provides regional input and competitive intelligence on key Marketing decisions aligning to priorities and resources; and coordinates efforts with corporate LOB Marketing Managers.
- Interacts directly with Regional President and senior leadership team to address or act upon opportunities and risks.
- Work collaboratively with center or excellence partners including the Brand and Advertising team, Digital Marketing, Social Media, and the Regional Communications Team.
- Accountable for managing marketing budget spend and forecasting accuracy, as well as tracking and reporting ROI.
- Responsible for event marketing and ROI, including client education, seminars, and sponsorships.
- Supports community outreach efforts and is part of leadership team (or leads overall) the donations and sponsorship process and commitments.
- Evaluates and makes recommendations regarding local sponsorships, in collaboration with corporate marketing.
- Negotiates contract terms related to local sponsorships, in partnership with corporate marketing, and adhering to the sponsorship approval process.
- Facilitates Internal Communications efforts, including both regularly scheduled Bancorp communications, all-employee and Regional President communication.
- Partners with Community & Economic Development (CED) team on the development and execution of the Community and Reinvestment Act (CRA) Market Execution Plan, driving to an outstanding rating.
- Support grass-root, community outreach programs including LIFE programs, working in conjunction with CED.
- Work to receive necessary approvals through Corporate Marketing, Legal teams and ConceptShare.
- Ensure adherence to Bancorp and line of business polices/procedures as the first line of defense.
- Bachelor's degree in public relations, journalism, communications, marketing, business or related field required. An advanced degree is preferred.
- Eight (8) or more years of experience in public relations or marketing
- Prior experience in public and media relations/corporate communications required.
- Prior experience in marketing strategy and budget management.
- Prior experience in financial/banking industry is highly desirable, but not required.
- Previous project management experience.
- Strong oral and written communications skills.
- Strong attention to detail.
- Strong organizational skills.
- Must be able to work in a team environment with the ability to collaborate.
- Knowledge of the practices and current issues of the industry preferred.
- Minimal travel required.