Regional Marketing Manager - Florida

The Regional Marketing Manager - Florida is responsible for leading marketing initiatives that reflect the company vision, values, brand and strategic strength. The Marketing Manager will also be responsible for leading the company’s efforts in community events and digital presence for our practices throughout Florida.

Essential responsibilities:

• Digital: Website, Website maintenance (edits, fresh content, etc.) Lead point of contact in relationship with digital vendors/agencies, present ideas based on ongoing market research about how to keep our website fresh, current, interesting
• Social (FB/Meta, IG, TikTok, etc.): Content creation, collaboration with PCRM and corporate marketing and sales, planning and execution of social content (e.g., Infertility Awareness Week, etc.), patient and customer engagement
• Reputation Management: Lead point of contact in relationship with digital vendors/agencies, Creation of new opportunities for patient reviews
• Special projects: Assist with execution of special events (e.g., Physician Symposiums; Grand Rounds; Women’s Conferences) or appearances at conferences and other marketing opportunities
• Working with physicians for traditional and digital media availability.
• Liaise with corporate marketing team, CD and our PR consultant on media opportunities e.g. scheduling, posting, seeking out opportunities
• Assists with the development and implementation of a Marketing Action Plan and Marketing Budget
• Lead point of contact in relationships with outside marketing agencies and/or vendors
• Lead point of contact in relationships with local community groups (eg. Pride Week, GOGS, Men Having Babies, various women’s societies, etc)
• Assists with defining practice marketing strategies, initiatives, and performance goals
• Accountable for marketing efforts to obtain increased patient referrals
• Establishes a system to monitor effectiveness of marketing, sales, and advertising strategies
• Represents the physician practice in public relations functions, seminars, and media events
• Promotes actively the positive image of the practice to internal and external audiences
• Supervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys in a format that permits constructive feedback to all practice departments
• Provides insightful market competition analyses and develops proactive strategies
• Consistently meets objectives outlined by corporate marketing team and corporate sales team
• Assists in the development of marketing materials including advertisements, newsletters, website, annual reports, and other promotional items
• Leads all aspects of patient-focused community events
• Develops and generates reporting mechanism for practice statistics (i.e., referral sources, types of patient visits and procedures)
• Other duties as needed and/or assigned
• Works with outside marketing and advertising agencies
• Travel is required (conference attendance, network marketing strategic meetings)

Knowledge and skills:

• Energetic self-starter, confident in abilities, and able to work with minimal direction.
• Organized, detail oriented, and accurate. Must be able to set and meet deadlines and keep others informed of timetables and data requirements.
• Strong written, verbal, organizational, and interpersonal communication skills with a strong business acumen. Must be able to interact with physicians and staff in a professional manner.
• Requires creativity, innovative and strategic thinking.
• Strong negotiating skills and problem-solving abilities.
• Ability to work independently, and as a member of a team, taking initiative and meeting objectives.
• Lead branding campaigns.
• Proven ability to manage and execute against multiple projects and work efficiently against tight deadlines.
• Advanced skills in Microsoft applications (i.e. PowerPoint, Excel, and Word).
• Excellent leadership qualities.

Education / background:

• Bachelor’s degree or equivalent experience
• 3-5 years' experience in social media leadership
• Previous experience in healthcare is an asset

Inception offers fantastic benefits to our team (Family members):

• FREE employee only coverage option for the medical, dental and vision plans plus FREE basic life insurance, EAP and long-term disability insurance!
• Adoption assistance and fertility benefits
• Maternity and paternity/partner paid leave
• 401k with generous match
• 11 Company-paid holidays
• PTO starting at 18 days/year
• Family member recognition program
• Continuing education/professional development reimbursement and time off
• Family member referral program