Public Relations / Marketing Coordinator

JOB SUMMARY: The Marketing/PR Coordinator is responsible for broadly employing all means of communications, media relations, social media, and marketing materials to communicate with Coveys many audiences, promote the Covey brand locally, and advance its mission and strategic goals to increase awareness, volunteers, program attendance, and philanthropic support.
COMMUNITY/PUBLIC RELATIONS

• Write and distribute organizational media releases, manage photo opportunities, host press outlets and film crews on-site while facilitating successful press experiences.
• Build relationships with elected officials to educate them on proposed legislation that impacts individuals with disabilities.
• Build and maintain strong relationships with press and media, as well as a wide array of diverse audiences, and/or community organizations.
• Participate with the entire team as an ambassador for Covey in the communityforging partnerships, identifying collaborative opportunities, and serving on committees for community initiatives as needed.
• Should enjoy public speaking and possess diplomatic interpersonal skills as Coveys primary representative for speaking engagements.

MARKETING

• Work with Coveys marketing firm to develop and implement Coveys marketing strategy.
• Prepare and execute marketing strategies in the creation of print and digital marketing materials including brochures, direct mail, email campaigns, and other promotional materials.
• Manage distribution of Covey material to key outlets to ensure timely delivery.

SOCIAL MEDIA

• Possess a strong understanding of the tactical uses of core social media platforms (i.e. Facebook, Instagram, YouTube, and LinkedIn).
• Create and maintain social media calendars, plan and coordinate mission driven content.
• Monitor and respond to all social media content and interactions.
• Must maintain organizational voice on social channels and external communications and balance the need of different departments and priorities.
• Monitor, analyze and report on KPIs to evaluate the effectiveness/efficiency of campaigns and make adjustments as appropriate.
• Develop and maintain a video and picture library to be used on social media and Coveys website.
• Experience posting/managing social media for an organization is preferred. Familiarity with social media management software a plus

PUBLICATIONS

• Manage the design and distribution of organizations print and/or digital publications.
• Experience - and success in - producing quality writing/copyediting.

OTHER

• May be assigned other duties.
• Positive, creative, enthusiastic self-starter with superior planning and organizational skills.
• Ability to manage multiple PR/Marketing projects and deadlines and be able to take a project from concept to successful execution.
• Ability to work some weekends and evenings occasionally when needed to assist with fundraising events, programs and/or press visits with an eye on capturing events for social media.
• Collect and preserve Coveys Mission Moments. This will involve creating a process for capturing stories and organize them for easy accessibility.

QUALIFICATIONS/EDUCATION:

• B.A. or AD from an accredited institution with a concentration in Public Relations, communications, marketing, or other related field, or an equivalent combination of education and experience.
• Minimum of two years experience in PR and Marketingwork in non-profit sector a plus.
• Solid proficiency in Microsoft Office Suite and Adobe Creative Suite.
• Familiarity with additional digital media tools such as Constant Contact, Canva and/or others is a plus.

About Covey:
At Covey, the participants, staff, and caregivers believe in creating possibilities, and we believe in doing it together. We are a community of passionate individualsclients, staff, caregivers, and volunteersworking together to create possibilities for our clients and their families.
Through compassion, creativity and individualized care, Covey creates opportunities that foster personal growth because we believe that everyone deserves an opportunity to fully participate in their community, discover their passions, and pursue their dreams.
For over sixty years, we have served individuals (age 18-64) with disabilities and their families in the Fox Valley region. Our areas of expertise include respite care, virtual and in-person skill community engagement, life enrichment, and volunteerism.
COVEYS MISSION AND CORE VALUES
Mission: Create opportunities that foster personal growth.
Core Values: Integrity, Individuality, Inclusion, Imagination
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
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