Address
Form of workDescription
BUSINESS IMPACT STATEMENT Responsible for developing and executing strategic PR plans and results in support of the company’s overall positioning; securing positive media coverage; and delivering timely, informed communications counsel to key business partners.
ACCOUNTABILITIES
MEDIA RELATIONS AND CORPORATE STORYTELLING
Leads the development and execution of PUBLIC RELATIONS strategies that support Kohl’s overarching business goals and initiatives.
Cultivates and maintains relationships with regional and trade media outlets to drive press coverage and strengthen Kohl’s presence and relevance.
Leverages news media acumen to identify story opportunities for Kohl’s across national, trade and regional press with a proven ability to respond to and capitalize on relevant media news cycles.
Maintains a consistent pulse on news cycles and retail industry trends and routes relevant coverage.
Works collaboratively with key internal and external partners to understand business objectives and proactively identify storytelling opportunities.
Delivers timely, informed communications counsel to internal and external partners with recommendations and rationale; partners with internal communications and marketing functions to create cross-functional plans, as appropriate.
Fields media inquiries from regional and trade media outlets to assess timely press opportunities for Kohl’s. Supports PR leadership with national media inquiries.
Vets media inquiries from regional and trade media outlets in a timely fashion and provides clear, concise recommendations with rationale, considering Kohl’s business strategy, the current news cycle and the external story angle.
Drafts media statements to provide brief and fact-based responses. Brings forward all media opportunities without exception.
Demonstrates clear understanding of media approvals necessary for a public company, including PR leadership, legal and finance as well as additional executive leaders, as appropriate. Delivers revised statements in real time to meet approvers’ feedback.
Maintains updated media lists, demonstrating a customized approach to account for differences across media channels and markets. Shares relevant changes and newness in reporter beats and media outlets.
Tracks projects to completion and delivers inputs into shared team media reports and recaps.
PUBLIC RELATIONS PROGRAM MANAGEMENT
Demonstrates consistent proficiency in communications and PR team processes and procedures, including but not limited to the creation of media materials (press releases, Q&As, articles, talking points, holding statements, etc.), corporate site updates, media audits, media inquiries, field incidents, media monitoring, and tracking measurable results.
Delivers informed first drafts of written materials. Conducts research and works with partners to address questions and gather information to inform materials.
Tracks and recaps results to demonstrate value of corporate PR value.
Supports field incidents and sensitive issues management, working with field and corporate partners to summarize issues and provide recommended approach.
Creates and communicates project timelines and meet key milestones and deadlines, moving with speed and agility to kick off, progress and complete projects.
Develops, manages and meets budgets for specific programs, where appropriate.
QUALIFICATIONS
REQUIRED
Minimum of 6-8 years experience in PUBLIC RELATIONS, journalism, communications or public affairs.
Highly collaborative and builds relationships outside and within the organization
Experience with crisis communication.
Outstanding organizational and prioritization skills and the ability to manage several programs and partnerships at the same time.
Significant experience and expertise with project management and an ability to multitask without sacrificing detail.
Superior writing skills and expert in AP writing guidelines. Articulate speaker and presenter.
Must demonstrate some level of strategy development above and beyond tactical execution.
PREFERRED
Proven experience and success in managing PR for corporate business initiatives
Large corporate company experience preferred
Retail experience preferred
