Director of Marketing and Public Relations
The director of Marketing and Public Relations is responsible for the creation, execution and oversight of all marketing activities of the credit union. This position will also oversee community service efforts to carry out the credit union's mission of actively serving the communities where our members live and work.
Duties
Develop and implement strategic marketing plan and budget to achieve company objectives.
Oversee all marketing campaigns and initiatives including social media.
Manage the credit union website.
Manage outside marketing vendors and third-party relationships.
Conduct market research and surveys; analyze results to identify trends and opportunities for growth.
Introduce new products and services to staff and ensure that they are aware and knowledgeable of Marketing initiatives.
Market new products and services to members providing education as needed.
Stay up to date with industry trends and best practices in digital marketing.
Stay up to date on credit union regulations and internal credit union policies. Ensure compliance for all marketing programs.
Manage internal and external marketing communications including staff and member newsletters.
Develop relationships with community leaders and organizations; participate in community activities to contribute to the image of the credit union.
Lead community service efforts and present donation requests to credit union community service committee; track volunteer hours and credit union donations.
Attend management and Asset Liability committee meetings.
Create annual report and help organize credit union's annual membership meeting.
Create marketing reports and presentations for executive leaders and board members.
Other duties as assigned.
Qualifications
Bachelor’s or Associate Degree in Marketing or related field.
Excellent communication skills, both written and verbal.
Public speaking skills.
Well organized and can multi-task.
Strong analytical and problem-solving abilities.
Marketing and/or Public Relations experience.
Knowledge of financial products and services.
Knowledge of the credit union difference.
About N.E.W. Credit Union
We are a not for profit, member-owned financial institution serving all who live or work in Oconto, Brown, Marinette and Shawano counties in Wisconsin and Menominee County in Michigan and their families. We are full service and pride ourselves in providing exceptional service to all our members. We actively serve the communities in which our member/owners live and work. We have a great employee benefits package including health, dental, vision, disability and life insurance. We also offer PTO, paid holidays, 401 K with a company match and other optional employee benefits.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- Monday to Friday
Ability to Relocate:
- Oconto Falls, WI 54154: Relocate before starting work (Required)
Work Location: In person