Public Relations Manager

Job Description
Job Title:Public Relations Manager
Reports to: Director, Marketing Zoos and Aquarium
Direct Reports: N/A
About Wildlife Conservation Society (WCS)
WCS stands for wildlife and wild places. As the world’s premier wildlife conservation organization, WCS has a long track record of achieving innovative, impactful results at scale. We run field programs spanning 60 countries and the entire ocean. We build on a unique foundation: Our reach is global; we discover through best-in-class science; we protect through work on the ground with local and indigenous people; we inspire through our world-class zoos, aquarium, and education programs; and we leverage our resources through partnerships and powerful policy influence. Our more than 4,000 diverse, passionately committed team members in New York City and around the world work collectively to achieve our conservation mission.
The Role
The Public Relations Manager will be a member of the Marketing team dedicated to driving awareness and attendance for the Bronx Zoo and New York Aquarium.
The Public Relations Manager will work directly with our PR agency and manage our earned media for attendance driving initiatives, including drafting an annual communication strategy with the agency, crafting press materials, pitching to key reporters as well as influencers/bloggers, and measuring our impact.
We are looking for a candidate with a track record of securing breakthrough earned media coverage. The ideal candidate should be someone that is storyteller at heart with a passion for writing and creating press opportunities.
What you’ll do:
Partner with PR agency to design & activate annual earned media strategy with the goal of creating buzz/awareness and driving attendance to the Bronx Zoo and New York Aquarium. This will include leveraging our public events, such as Holiday Lights, or creating key moments/opportunities throughout the year that will keep the brand top-of-mind and create excitement to visit.
Lead day-to-day tasks including managing PR agency and deliverables, writing press releases, responding to media inquiries, and oversee any on-site press events.
Proactively build & nurture media and influencer/blogger relationships.
Effectively manage all communications projects and processes for on-time and on-budget project delivery.
Measure, analyze and report on the impact of earned media and will report on regularly.
Qualification Requirements
Bachelor’s Degree from an accredited four-year college or university in related profession/field.
5+ years’ experience working in PR/Comms at an agency or in-house.
Experience successfully designing & activating earned media strategies for large brand.
A track record of delivering breakthrough earned media coverage.
A can-do attitude and commitment to delivering creative solutions for internal stakeholders.
A relationship builder, who can navigate multi-stakeholder input and drive messaging forward even while operating in a continually changing external environment.
Impeccable storytelling, written and oral communication skills.
Experience managing agencies and creatively resourcing needs to achieve business goals on a budget.
Highly organized and calm, resourceful, critical thinker who thrives at problem-solving.
Experience with Zoo, Aquarium, Cultural Institution or Attraction is a plus.
Equal Employment Opportunity Disclaimer
WCS is an equal opportunity employer, and the organization complies with all employment and labor laws and regulations that prohibit discrimination in hiring and ensures that candidates from all backgrounds are fairly and consistently considered during the recruitment process. We are dedicated to hiring and engaging a diverse workforce. We are committed to cultivating an inclusive work environment and look for future team members who share that same value. The organization provides equal employment opportunities for all qualified candidates. The organization does not discriminate for employment based on gender, race/ethnicity, religion, color, national origin, sex, age, disability, marital status, sexual orientation, citizenship status, caste, genetic information or any other covered status or characteristic protected by laws and regulations/and similar categories.
It is everyone’s responsibility to ensure that we do not tolerate discrimination or harassment based upon a person’s membership in one of these protected categories in areas such as recruitment, selection, job assignment, supervision, training, promotions, job grading, transfers, termination, compensation, benefits, educational opportunities, WCS sponsored recreational activities and facilities.
The organization complies with the spirit and intent of relevant local laws and WCS’s employment policies.
Please note that the salary offer will reflect the selected candidate’s individual experiences, skills and qualifications, internal equity, work location and country of work
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EOE/AA/M/F/Vets/Disabled
Salary Range
$85,000 - $100,000