Public Relations Manager

Why we will love you

• Minimum of 5-8 years of both external (incl. Social Media) and internal communication experience
• Proven experience in managing and leveraging U.S. media contacts at national level
• Strong documented leadership skills
• Experience with working with strategic communication and/or business leadership + agencies management
• Proven advanced training in strategic communications or equivalent
• Experience with leading in change
• Experience with crisis communication
• Preferred: Knowledge of the IKEA brand, culture, values and way of working
• Strong communication skills in English (spoken and written)

What you'll be doing day to day

• In line with global company Communication & positioning, enable Ingka to promote and protect the IKEA brand through effective media and influencers relationships in close cooperation with other relevant functions.
• Drive reactive, proactive and activist communication externally through media and strategic influencers relationships with the goal to grow trust in the IKEA brand and drive visitation to IKEA (online & offline).
• Responsible to create and implement/role out the country product and Public Relations/media relations strategy with a focus on earned, owned and paid media.
• To lead, coach and develop the PR team to ensure successfully meeting set goals
• Responsible to create and communicate media/stakeholder engagement strategies for effective reactive, proactive and activist communication.
• Secure that Media Relations is an integrated part in campaigns and has close cooperation with the other parts of the communication team, as well as with Marketing and other functions
• Develop and implement a process for country on-duty phone and product loans, always with the goal to grow trust in the IKEA brand and drive visitation to IKEA (online & offline).
• Effectively and proactively drive and elevate the brand awareness of the company among public through effective and targeted media use, i.e. co-leading events and all brand activation initiatives with other functions
• Responsible to inform on current affairs to create opportunities to position our stories in a way that resonates with the outside world.
• Identify and empower IKEA leaders to be inspiring communicators – train and support spokespeople on delivering effective and appropriate communication. Acts as a spokesperson when appropriate.
• Develop and implement spokesperson plans to support focus areas and prioritized topics.
• Develops and strengthens communication preparedness for reputational issues, risks and crisis. Acts on all negative publicity and potential reputational issues, with the goal to grow trust in the IKEA brand.
• Serve as a communication business partner for Market Support and serve as a direct contact and support for communication needs and advice on effective choices within the specific area of Market Support. Build a deep understanding of Market support objectives in order to tie communications work directly to desired business outcomes.
• Coaches and serves as a sparring partner to managers and communication team when it comes to Public and Media Relations, helping the organization to lead with communication.

Together as a Team

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Apply now!

Job Type-Permanent, Salaried Benefits Eligible- yes We offer competitive benefits and perks, such as medical and Rx*, dental, vision, 401k, meal deal, store discount, autism coverage, parental leave, pet insurance, education assistance and more.” SALARY DISCLOSURE- The ideal pay range for this role is $124,221.00-$184,867.00 based on the Conshohocken Pay Tier. This position is hybrid role with 3 days a week in the office. The successful candidate must live within a commutable distance to the IKEA Service Office in Conshohocken, PA.