Public Relations Manager

Job Title: Public Relations Manager

Company Name: Amwell

Job Type: Full Time

Job Category: Marketing

Department: 47-Marketing

Location: Suffolk County, Massachusetts, United States

Amwell, a leading telehealth company, is seeking a highly motivated and experienced Public Relations Manager to join our dynamic marketing team. As the Public Relations Manager, you will play a crucial role in shaping and maintaining our company's public image and reputation.

Key Responsibilities:

• Develop and implement strategic Public Relations plans to promote Amwell's brand and products
• Build and maintain relationships with media outlets, journalists, and influencers
• Create and distribute press releases, media kits, and other materials to generate positive media coverage
• Monitor and analyze media coverage and provide reports to senior management
• Collaborate with cross-functional teams to ensure consistent messaging and brand representation
• Plan and execute media events, press conferences, and other Public Relations activities
• Manage crisis communications and handle any negative publicity effectively
• Stay updated on industry trends and incorporate them into Public Relations strategies
• Manage the Public Relations budget and ensure cost-effective use of resources

Qualifications:

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field
• Minimum of 5 years of experience in Public Relations, preferably in the healthcare or technology industry
• Proven track record of successful media relations and securing positive media coverage
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Ability to work under pressure and meet tight deadlines
• Experience with crisis communications is a plus
• Knowledge of social media and digital marketing is a plus
• Willingness to travel as needed

If you are a driven and creative individual with a passion for Public Relations and healthcare, we want to hear from you! Join our team at Amwell and help us revolutionize the way healthcare is delivered. This is a full-time position located in Suffolk County, Massachusetts. We offer competitive salary and benefits package. Apply now and be a part of our exciting journey!

Brief Overview:

As a Public Relations Manager at Amwell, you will play a pivotal role in shaping and maintaining positive relationships with industry analysts. You will be the key liaison between our organization and influential analysts in the healthcare technology sector. This role requires a strategic thinker with strong communication skills and a deep understanding of the healthcare technology landscape.

Core Responsibilities:

• Cultivate and maintain relationships with key industry analysts to ensure a favorable perception of Amwell
• Engage with analysts regularly to provide updates on our products, market positioning, and business strategy
• Develop and execute a comprehensive analyst relations strategy aligned with the overall marketing and business objectives.
• Collaborate with internal teams to gather relevant information for analyst briefings, presentations, and reports
• Stay abreast of industry trends, competitor activities, and market dynamics to provide valuable insights to internal stakeholders
• Utilize analyst feedback to influence product development and marketing strategies
• Coordinate and facilitate analyst briefings, inquiries, and meetings during industry events
• Manage the logistics of analyst-related events, ensuring a positive experience for both analysts and internal teams
• Work closely with the marketing, PR, social, and content teams to create compelling content that resonates with analysts and supports our positioning in the market
• Monitor and analyze competitor activities and their interactions with industry analysts
• Establish and manage an executive briefing program, ensuring that key executives are well-prepared for analyst interactions
• Develop and implement strategies for managing and mitigating any potential negative perceptions from analysts
• Develop strategies for building positive relationships with influencers who can impact the industry narrative

Qualifications:

• 5-10 years of experience in analyst relations, external communications, marketing, or a related role within the healthcare technology industry
• Familiarity with relevant analyst firms and their methodologies
• Strong communication and project management skills
• Ability to work individually as well as with a broad team of people to achieve an end goal.
• Ability to work unsupervised and self-sufficiently and while working with remote team members and remote cross function teams.
• Ability to work in a fast-paced environment where priorities can shift frequently
• Knowledge of the healthcare and/or digital health space is preferred
• Bachelor’s degree required

Additional information

Job Level: P3

Your Team:

The Marketing team is a collaborative, data-driven and creative team comprised of corporate communications, corporate marketing, client marketing, and consumer marketing. Because Amwell is the leader in a fast-growing industry, we have the dual opportunity and challenge of building our brand while we simultaneously educate and excite people about telemedicine. We are the company’s – and our clients – go-to marketing team. We’re responsible for company branding and promotion, customer utilization and success, prospect, and product marketing, as well as supporting client retention and business development through outreach, strategy, content, and events.

Working at Amwell:

Amwell is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic.

Our Core Values include One Team, Customer First, and Deliver Awesome. Customer First and Deliver Awesome are all about our product and services and how we strive to serve. As part of One Team, we operate the Amwell Cares program, which brings needed assistance to our communities, whether that be free healthcare for the underserved or for people affected by natural disasters, support for equality, honoring doctors and nurses, or annual Amwell-matched donations to food banks. Amwell aims to be a force for good for our employees, our clients, and our communities.

Amwell cares deeply about and supports Diversity, Equity and Inclusion. These initiatives are highlighted and reflected within our Three DE&I Pillars - our Workplace, our Workforce and our Community.

Amwell is a "virtual first" workplace, which means you can work from anywhere, coming together physically for ideation, collaboration and client meetings. We enable our employees with the tools, resources and opportunities to do their jobs effectively wherever they are! Amwell has collaboration spaces in Boston, Tysons Corner, Portland, Woodland Hills, and Seattle.

The typical base salary range for this position is $96,000 - $118,000. The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors. In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may be offered as part of the compensation package dependent on the role. Some roles may be commission based, in which case the total compensation will be based on a commission and the above range may not be an accurate representation of total compensation.

Further, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed.

Additional Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Birthing parents at Amwell enjoy up to 18 weeks of paid maternity leave
• Non-birthing parents enjoy 10 weeks of paid leave
• US employees experiencing reproductive loss are eligible for up to 7 days of paid leave
• Employee Stock Purchase Program
• Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance