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Form of workPrime Video offers customers a vast collection of movies, series, and sports-all available to watch on hundreds of compatible devices. U.S. Prime members can also subscribe to 100+ channels including Max, discovery+, Paramount+ with SHOWTIME, BET+, MGM+, ViX+, PBS KIDS, NBA League Pass, MLB.TV, and STARZ with no extra apps to download, and no cable required. Prime Video is just one of the savings, convenience, and entertainment benefits included in a Prime membership. More than 200 million Prime members in 25 countries around the world enjoy access to Amazon's enormous selection, exceptional value, and fast delivery.
In Prime Video's Customer Relationship and Marketing Tech (CRMT) team, our mission is to build and scale a holistic customer relationship management program and deliver automated and personalized marketing messages to Prime Video customers worldwide. Our team builds, maintains, and obsesses over our customer communication programs delivered in Prime Video's owned marketing channels and surfaces, including customer emails, app push notifications, WhatsApp, and Amazon.com promotions. Our vision is to make sure every Amazon customer is engaged with Prime Video and the Amazon ecosystem across all points of their lifecycle journey wherever they are.
To help us fulfill this mission, we are looking for a customer-obsessed Principal Product Manager with a passion for marketing automation and technology. You will play a critical role in designing solutions to create a world-class customer communication system and delivering transformative experiences in ways Prime Video communicates with customers. You will help define and build the roadmap and experience for different types of customer journeys across the Customer Lifecycle. You will participate in developing the strategy and vision, and develop product roadmaps to execute on that vision. You'll work cross functionally with our dedicated tech team (software engineers and scientists), partner tech teams, marketing, UX design, business intelligence, and creative teams to bring products to market and enhance the customer experience. We work in a complex and fast-paced environment often with fixed timelines. The ability to plan, refine, and make trade-offs is critical along with the ability to write clearly, manage executive communication, and develop frameworks for decision-making.
The ideal candidate has proven experience in delivering marketing automation solutions, building new customer experiences, and/or comfortable working with science teams. A successful candidate is someone who is obsessed with the end user experience, motivated to deliver results fast, and has the ability to work independently under time constraints to meet deadlines. You will also have a consistent track record in taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment.
Key job responsibilities
In this role you will:
- Define the long-term vision and strategy for deepening Prime Video's customer relationships through a set of customer communication programs
- Deliver on the first set of customer relationship use case requirements, and work with science, tech, and marketing to launch these use cases worldwide in Prime Video outbound marketing channels by end of 2024.
- Manage a robust experimentation roadmap working across WW marketing teams to collect data and learning to help define the approach for science and CX
- Partner with the UX design team to define the new customer experiences, and launch the new experiences working cross-functionally
- Establish the program success measurement model and optimization approach
- Conduct customer research and benchmarking study to develop a deep understanding of our customers and stay ahead of the industry's best practices.
About the team
In Prime Video's Customer Relationship and Marketing Tech (CRMT) team, our mission is to build and scale a holistic customer relationship management program and deliver automated and personalized marketing messages to Prime Video customers worldwide. Our team builds, maintains, and obsesses over our customer communication programs delivered in Prime Video's owned marketing channels and surfaces, including customer emails, app push notifications, WhatsApp, and Amazon.com promotions. Our vision is to make sure every Amazon customer is engaged with Prime Video and the Amazon ecosystem across all points of their lifecycle journey wherever they are.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA | Seattle, WA, USA
BASIC QUALIFICATIONS
- 2+ years of end to end product delivery experience
- 8+ years of technical product or program management experience
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management
- Bachelor's degree
PREFERRED QUALIFICATIONS
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $144,000/year in our lowest geographic market up to $279,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.
