Pricing & Packaging Strategy Manager

Hi, We’re AppFolio. 

We’re innovators, changemakers, and collaborators. We’re more than just a software company — we’re a cloud-based powerhouse that creates products to make our customers’ lives easier. We’re revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.  We love where we work, and you can, too.

AppFolio is seeking an experienced Pricing Manager to join our Pricing and Packaging Strategy team. This role will be responsible for developing, executing, and socializing our pricing strategies and helping us to make thoughtful monetization decisions across our product suite. This role provides a unique opportunity to maximize monetization and optimize value for AppFolio at a key juncture for the company. The Pricing Manager will join a small and collaborative team focused on data-driven decision making, execution, and driving positive change for our customers and our company.

• Transform the future trajectory of our business by executing key packaging and pricing decisions

• Work closely with the Product and Services organizations to identify customer needs and the right strategy to deliver and monetize value

• Generate, analyze, and communicate qualitative and quantitative pricing insights and develop recommendations to present to executive leadership

• Model new pricing scenarios and quantify impact on revenue and profitability

• Craft compelling narratives from your pricing analysis to influence strategy across stakeholders

• Collaborate cross-functionally to implement new pricing governance, policy, and strategies

• Continuously monitor market trends and competitive intelligence

• Iterate and execute on our 3-year pricing strategy and roadmap, and play an integral role in crafting our long-term approach to pricing

• 3-5 years of experience in SaaS or software pricing strategy, management consulting, or product management

• Strong Excel data analysis skills

• Strategic and creative mindset; willing and able to craft new approaches to solve problems

• Excellent communication and presentation abilities

• Experience successfully influencing stakeholders and proven track record of driving impact through pricing initiatives

• Ability to independently drive projects

• Intellectual nimbleness - the ability to jump from the macro-level strategy to micro-level details and back

• Rigor - strong attention to detail, thoroughness in research and strategies

• Formal training or certification in pricing

• SQL, Python, or R data analysis capabilities

Compensation & Benefits

The base salary that we reasonably expect to pay for this role is: $108,000 - $162,000.

The actual base salary for this role may vary greatly to account for the wide range of skills, experience, and qualifications that candidates may possess at this level. Your recruiter can share more about the specific salary expectations during the hiring process.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits including but not limited to: 

• Paid Time Off (PTO) 
• Medical, dental, and vision benefits 
• Long-term and short-term disability insurance
• 401(k)
• Wellness benefits

Interns / full-time temporary / eligible variable hour employees are eligible for benefits including but not limited to:

• Medical
• 401(k)
• Wellness benefits