Ppc Manager

Salary Range: $110,000.00 To 135,000.00 Annually

We are a prestigious personal injury law firm located in the heart of Beverly Hills. We are committed to championing the rights of individuals who have suffered due to negligence or wrongful acts. Our dedicated team is known for delivering exceptional service and winning results for our clients. Through innovation, compassion, and expertise, we have gained a reputation as one of the leading law firms in personal injury.

Job Description

We are seeking an accomplished PPC Manager who will be responsible for developing and implementing effective Pay-Per-Click (PPC) campaigns, with a focus on local service ad campaigns. Your primary goal will be to drive qualified leads, increase online visibility, and enhance the firm’s digital presence.

Responsibilities

• Develop and execute comprehensive PPC strategies aligned with the firm’s goals, ensuring maximum visibility and lead generation
• Conduct thorough keyword research to identify relevant terms for personal injury law and optimizing campaigns for local searches
• Continuously optimize campaigns for better performance, focusing on key metrics such as click-through rates (CTR) and conversion rates
• Leverage expertise in local service ad campaigns to target potential clients within specific geographical areas
• Work closely with the marketing team to align PPC strategies with overall marketing initiatives

Qualifications

• 7 years of experience in Marketing with 3 years of experience as a PPC Manager
• In-depth knowledge of PPC campaign management, including LSA campaigns
• Strong analytical skills with the ability to interpret and analyze data
• Bachelor’s degree in marketing or related field
• Google Ads Certification are a plus