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SalaryIf you’re looking for a meaningful career, you’ll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster’s values, these set us apart as a bank and as an employer.
Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!
Position Summary
The Performance Marketing Manager is responsible for designing and implementing a series of data-driven measurable Performance Marketing programs to increase new client acquisition and existing customer engagement to increase revenue growth. These programs will include both ‘always on’ digital programs as well as the Performance Marketing component of multi-channel marketing campaigns. The incumbent will heavily leverage vendors and marketing technology to implement programs efficiently. This position will be responsible for driving growth and customer engagement within the Consumer Bank (B2C) segments while meeting financial, marketing, regulatory, legal, operational, product, project, and strategic objectives.
Key Responsibilities
Performance Marketing Planning & Execution
Designs and manages campaign-based, as well as ‘always on,’ Performance Marketing programs to achieve the Bank’s customer acquisition, existing customer relationship deepening, and product sales goals.
Works with advertising team and agencies to develop, test, and optimize the appropriate media plan, including digital media, content marketing, e-mail, direct mail, and traditional media channels, as well as owned and earned media as appropriate.
Collaborates with internal and external data analytics partners to identify and test first-party and external data and trigger events to define and refine audience targeting.
Collaborates with the Creative team and agencies to develop creative assets for Performance Marketing campaigns.
Collaborates with the e-mail and digital channels team to efficiently automate acquisition and cross-sell campaigns.
Works with finance and business analysis to develop business cases for testing scenarios and other new initiatives as well as ramping up and operationalizing proven initiatives.
Selects, manages, and maintains effective relationships with internal and external vendors, agencies, and suppliers.
Work closely with marketing governance, legal and compliance teams to ensure compliance with all regulations, policies, and procedures.
Works with internal and external data analytics partners to evaluate performance and provide reporting of each Performance Marketing program, including sales impact, ROMI, CAC, and other relevant metrics.
Project Management & Execution
Responsible for managing projects that support B2C marketing programs
Create project budgets and timelines.
Collaborate with writers, designers, and vendors to create content.
Work closely with marketing team, product, sales, client experience and key leaders in the organization.
Ensure projects are developed on schedule and in-line with budget.
Develop and maintain strong relationships with external vendors.
Ensure clear communication to the field for all marketing programs.
Work closely with Marketing operations, legal and compliance teams to ensure compliance with all regulations, policies, and procedures.
Requirements
Bachelor’s degree in Marketing, Engineering, Statistics, Information Systems, Data Analytics or related technical discipline, or related experience.
5+ years digital media and Performance Marketing campaign design and implementation experience for consumers (B2C) required.
Record of superior campaign performance required, including the ability to measure results.
Experience and passion for developing creative and effective direct response marketing campaigns through understanding information, results analysis, and finding solutions in an evolving market required.
Ability to collaborate with interdisciplinary team required.
Project management experience preferred.
Experience in banking or financial services preferred.
Demonstrated ability using data analytics to create and implement successful marketing programs.
Strong knowledge of and experience using full range of direct response tools, including e-mail, digital media, paid search, direct mail.
Experience using marketing automation and CRM to run successful marketing campaigns in conjunction with sales teams is highly preferred.
Experience and knowledge in managing all aspects of marketing campaigns in compliance with regulations, legal requirements, and industry trends.
Superior communications skills, both written and verbal, to effectively address all levels within the organization.
Strong collaboration, initiative and seeking to create new ways to challenge the status quo
Articulate and creative communicator; ability to explain complex concepts to a wide range of audiences.
Natural drive for innovation and creative problem solving
The estimated salary range for this position is $100,000USD to $115,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
