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SalaryLocation: Brooklyn, NY
About Mason Interactive: Mason Interactive is a premier marketing agency, known for its innovative approach in delivering exceptional marketing strategies. Our team of 30 professionals, spread across offices in NYC and Charlotte, works with around 50 diverse clients, providing them with a competitive edge in various industries.
Role Overview: As a Senior Performance Marketing Manager, you will play a crucial role in our marketing team. You'll oversee the development and execution of marketing strategies, particularly for our clients in the higher education sector. With a focus on driving customer acquisition and maximizing ROI, your role includes managing and optimizing marketing channels, performance analysis, and collaborating with cross-functional teams.
Essential Qualifications:
- Minimum of 3 to 5 years of agency experience, preferably working with higher education institutions.
- A proven track record of generating qualified leads in the education sector.
- Deep understanding of digital marketing platforms including Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.
- Proficient in Google Analytics, Data Studio, and other data analytics tools.
- Strong analytical skills for data-driven decision-making.
- Excellent communication and leadership abilities to manage cross-functional teams.
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
- Industry certifications such as Google Ads and Google Analytics.
- Experience in project management and organizing multiple campaigns in line with company objectives.
Responsibilities:
- Develop and implement Performance Marketing strategies tailored for higher education clients.
- Effectively manage and optimize a variety of marketing channels to drive targeted outcomes.
- Budgeting, forecasting, and detailed performance analysis.
- Collaborate with teams across different departments and external agencies to align marketing initiatives with broader company goals.
- Maintain up-to-date knowledge of marketing trends and technologies.
Compensation & Benefits:
- Hybrid work arrangement with initial emphasis on office integration.
- Paid company holidays and unlimited PTO.
- Comprehensive benefits package including 401k matching, health, dental, and vision insurance.
Mason Interactive is committed to creating an inclusive workplace and is an equal opportunity employer. We value diversity and make all employment decisions based on merit, experience, and business needs.
