Address
Form of work
SalaryAMZN Performance Marketing Manager (Ads/Growth)
Beekman 1802 is the world's biggest goat milk beauty company! We are a skin health company based on the clinical science of two ingredients Goat Milk + Kindness. We create safe, yet effective, skin and bodycare that's Kind to sensitive skin and the microbiome. We are proud to be sold in thousands of retailers across the country, Ulta, Amazon, Beekman1802.com, QVC/HSN, and internationally.
We are excited to bring a US-basedAmazonPerformance Marketing & Growth Manageronto our team.As theAmazon Performance Marketing & Growth Manager, you will play a pivotal role in driving Beekman 1802's presence on Amazon through effective advertising strategies, data-driven decision-making, and collaboration with cross-functional teams.Scope includes: create and optimize campaigns, identify opportunities for growth, create learning agenda via testing focused on ads, growth & demand.
Responsibilities:
- Develop and execute Amazon Growth strategies aligned with overall business goals, focusing on driving sales(total and incremental) andincreasing brand visibility on platform
- Use media to accelerate the AMZN flywheel and penetrate organically
- Manage end-to-end Amazon advertising campaigns, including keyword research (BR and NB), campaign setup, budget management, competitive analysis, non-branded keyword expansion,and performance analysis
- Identify and execute in white space areas proactively
- Monitor and analyze campaign performance metricsto achieve maximum growth potential while balancing return on ad spend
- Manage AMZN Vine program for all ASINs eligible, including sales performance pre and post reviews
- Maintain consistent communications with AMZN Premium Beauty Team on Issues
- Collaborate with the marketing and digital teams to ensure that advertising efforts are aligned with product launches, promotions, and overall brand messaging, balanced against where Brand is winning on AMZN
- Stay current with industry trends, Amazon algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge
- Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to maintain a strong market position
- Utilize Amazon's advertising tools and platforms effectively, while exploring innovative solutions to enhance campaign Performance and efficiency
Qualifications:
- Minimum 3 years’ experience in AMZN Ads, ideally as Seller
- Adegree in Marketing, Business, or a related field preferred
- Proven experience in planning, implementing, and optimizing Amazon advertising campaigns, with a strong track record of driving sales and achieving ROAS targets (Sponsored Products, Sponsored Brands, DSP) and CAT, PH and EX are all a must
- Proficiency in utilizing Amazon Advertising Console, Stackline/JungleScout (or similar platform), Pacvue (or similar), Helium10 (or similar). Certification is a plus.
- Analytical mindset with a deep understanding of data interpretation to drive strategic decisions and continuous improvements.
- Strong detail-oriented drive to parse through keywords and optimize media spend on a daily / weekly basis, with some project management skills and the ability to manage multiple campaigns and priorities simultaneously
- Interest or experience in skincare industry a plus
- Experience in identifying and conquesting other brands
- Excellent communication and interpersonal skills to foster collaboration with cross-functional teams and external partners
- Fluent in MS Excel (Pivot tables, Index/Match, Vlookup, etc.)
Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. We want to level the playing field, so we encourage women, people of color, those in the LGBTQ+ communities, those with disabilities, and Veterans to apply even if they don't necessarily checkeverybox outlined in the job description. If this job posting or our company mission sounds like they'd be a good fit for you, get in touch - we'd love to connect. We believe an inclusive and equitable environment is the right way to operate a business, and we're proud to be an equal opportunity employer of all qualified people.
