Performance Marketing Manager

About the Role:

The Marketing team at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

As a Performance Marketing Manager at PitchBook, you will be responsible for developing and executing effective paid search strategies catering to diverse audiences. Working collaboratively with agency partners, you will launch and optimize search engine marketing (SEM) and media campaigns across various platforms. This role involves monitoring campaign performance, conducting thorough analyses, and identifying opportunities for growth and optimization. Strategic keyword research, audience targeting, and formulation of campaign media strategics to achieve results will be central to your responsibilities. 

Primary Job Responsibilities:

• Execute and strategize effective paid search strategies for different audiences 
• Launch and optimize all SEM campaigns and oversee the accounts on various platforms in partnership with agency 
• Monitor campaign performance and pacing to goals, perform recurrent and ad hoc analysis, and flag opportunities to grow or optimize 
• Strategize keyword research, selection, and audience targeting 
• Formulate campaign media strategies to achieve business priorities, marketing targets, performance goals, and KPIs 
• Ideate, manage, and report on ongoing testing (A/B creative tests, conversion lift tests, etc.) and analyze data 
• Partner with the Search Engine Optimization (SEO) team to improve overall brand visibility and drive maximum efficiency 
• Set and track KPIs to assess performance and pinpoint any issues through the funnel 
• Analyze results and develop new campaigns across multiple channels 
• Maintain partnerships with ad platforms and vendors 
• Support the vision and values of the company through role modeling and encouraging desired behaviors 
• Participate in various company initiatives and projects as requested 

Skills and Qualifications:

• Bachelor's degree or equivalent work experience 
• 4+ year of paid search, paid social, media, and demand generation experience 
• Knowledge of SEO and digital marketing concepts as well as data analysis and reporting 
• Experience with ad platforms, Google, PMAX, Bing, LinkedIn, and Reddit 
• Experience with B2B CRM platforms (Marketo and Salesforce) 
• Experience with analytics tools (Google Analytics, Tableau, Microsoft Excel) 
• Familiarity with key media platforms and types 
• Work well cross functionally and be able to build strong relationships to effectively partner across marketing teams  
• Eager, can-do attitude with growth mindset 
• Excellent organizational skills, attention to detail, and a strong sense of urgency and follow-through 
• Resourceful self-starter who is comfortable with ambiguity and adaptive to change 

Benefits + Compensation at PitchBook:

Physical Health            

• Comprehensive health benefits
• Additional medical wellness incentives 
• STD, LTD, AD&D, and life insurance

Emotional Health 

• Paid sabbatical program after four years
• Paid family and paternity leave 
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend 
• Robust training programs on industry and soft skills 
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days 

Social Health 

• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare  
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program  
• Quarterly team building events

Financial Health 

• 401k match
• Shared ownership employee stock program 
• Monthly transportation stipend  

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

Compensation

• Annual base salary: $75,300-$91,000
• Target annual bonus percentage: 10%

*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location. 

Working Conditions:

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

Life At PB:

We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It's our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we've heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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