Performance Marketing Analyst

**Note: Below are some important considerations before reading on (we want to make the best use of your time)

• Wicked Reports is a marketing attribution tool  - https://www.wickedreports.com/
• This is a full-time, fully remote role
• The location of work is flexible
• You must be available between 9am-5pm EST, Mon-Fri
• We are looking for someone with a strong background/industry knowledge in the Digital Marketing space (e.g. former media buyer)
• Demonstrated experience leveraging data analytics to derive actionable insights and improve marketing performance
• The Director of Retention at Wicked will be reading your application. Please take your time.

Perks & Benefits

• This role can be serviced by either 1099 or W2 employees
• 401k and Health insurance for W2 employees
• Paid time off for both 1099 and W2 employees
• W2 employees must be located in the USA (CA, MO, ME, and MA)

With that out the way let's go!

Wicked Reports is more than just a company; it's a narrative of transformation in the world of digital marketing analytics, born from a desire to solve real-world problems. We are on a mission to become the favorite part of every marketer's day - we do this by providing software that helps to make smarter, faster decisions.

Our journey began with a single frustration — a small business owner's $4,000 Facebook ad spend that seemed to yield little return. This experience, shared by founder Scott and his friend Mark, sparked the creation of a tool that turned a perceived 'marketing failure' into over $2 million in sales. This story of turning challenge into opportunity is at the core of what we do at Wicked Reports.

Our team is part of a legacy of innovation and passion for data. We've developed cutting-edge technologies like our patent-pending People-Based Tracking and an AI-powered analytics platform. These advancements are reshaping how marketing data is used, making a significant impact on small and medium-sized businesses worldwide. Our work directly contributes to our clients' success, empowering them in a digital landscape that's often dominated by larger players.

At Wicked Reports, we foster a harmonious work culture that values collaboration, continuous learning, and operational excellence as much as creativity and personal growth. Our ethos emphasizes mastering a balanced workflow, encouraging team members to take control of their tasks, seek support when needed, and communicate effectively. Team coordination and collaborative problem-solving are central to our approach, emphasizing mutual support among colleagues. Beyond professional achievements, we're dedicated to ensuring a healthy work-life balance, supporting each individual in their journey to become their best selves, both professionally and personally. This harmonious approach defines the essence of working at Wicked Reports.

What You'll Do:

As a Performance Marketing Analyst, your core responsibilities will be centered around three key areas:

Educate and guide customers leveraging the Wicked Reports platform:

• Strategic Guidance: Aid clients in identifying digital marketing KPIs, setting marketing objectives, and leveraging Wicked Reports to enhance their strategy
• Data-Driven Analysis: Perform detailed evaluations of client KPIs using Wicked Reports, providing targeted recommendations for optimizing budget allocation, content, and audience targeting.
• Automation Optimization: Assist clients in implementing and refining media buying automations through Wicked Reports, ensuring these tools align effectively with their marketing objectives.

Manage Communication:

• Lead multiple customer training sessions, both one-on-one and in group settings, to educate clients on utilizing Wicked Reports effectively.
• Coordinate closely with the Onboarding and Support teams to resolve technical issues, ensuring a seamless client experience.
• Build and manage your own portfolio of Wicked Marketing Consulting clients, converting software subscribers into paid consulting clients and nurturing these relationships.

Shape the Future:

• Act as a liaison between clients and Wicked Reports' Recommendations Council to enhance default marketing strategies, product vision, and educational content.
• Collaborate with the product team to provide input on user interface enhancements and new feature development.
• Stay informed on marketing best practices, trends, and emerging technologies, maintaining your status as a subject matter expert. This knowledge is crucial for both advising clients and contributing to the evolution of Wicked Reports' offerings.

Who You Are:

As a Performance Marketing Analyst, you are a Marketer's Best Friend. Meaning, you are a unique blend of analytical expertise, strategic insight, and client-centric focus. Your key attributes include:

• Analytical Acumen: A passion for data analysis is central to your role. You excel in interpreting complex data sets, deriving actionable insights, and understanding trends that drive marketing success.
• Strategic Orientation: Your approach to marketing is rooted in strategy. You adeptly align campaign plans with broader business objectives, ensuring every marketing move is purposeful and impactful.
• Client-Centric Mindset: Beyond numbers, you prioritize client relationships. You understand their needs and act as a trusted advisor, shaping strategies that align with their goals.
• Collaborative Spirit: You value teamwork and understand that collaboration leads to innovative solutions and shared success. Your ability to work across functions is key to driving results.
• Adaptability and Resilience: In the dynamic field of digital marketing, your ability to adapt to changing environments and overcome challenges is crucial.
• Continuous Learning: You are committed to staying updated with the latest trends in digital marketing, constantly seeking to enhance your skills and knowledge.
• Alignment with Core Values: You embody Wicked Reports’ core values of grit, integrity, and operational excellence, applying these principles to foster growth and positive outcomes.

Your Day-to-Day:

As a Performance Marketing Analyst, your daily activities will involve....

• Data Analysis: Begin your day by examining campaign performance metrics across various digital channels. Your keen analysis will uncover trends and opportunities for optimization.
• Strategic Planning: Utilize your data insights to refine marketing strategies, adjusting tactics as needed to enhance campaign effectiveness.
• Client Interaction: Regularly engage with clients to discuss campaign progress, sharing insights and aligning strategies with their business objectives.
• Team Collaboration: Work closely with team members across departments, sharing knowledge and brainstorming to improve overall campaign performance.
• Continuous Learning: Keep updated with the latest trends and techniques in Performance Marketing to ensure our strategies remain cutting-edge.
• Problem-Solving: Tackle any challenges that arise, using your creativity and technical skills to maintain the smooth running of campaigns.
• Campaign Optimization: Monitor and adjust live campaigns, ensuring they are performing at their best and delivering desired results.

Expected Results:

As a Performance Marketing Analyst, here are some of the expectations you will be held accountable for achieving:

Client Performance Improvement and Strategy Success Rate:

• Outcomes: Drive measurable improvements in client performance, aiming for a significant increase in their North Star KPI within 90 days.
• KPIs: Measure the increase in client-specific KPIs like ROI, conversion rates, and customer lifetime value.

Educational Impact:

• Outcomes: Effectively train clients and provide educational materials to enhance their understanding and application of Wicked Reports.
• KPIs: Evaluate client feedback and satisfaction scores to gauge the impact of provided strategic guidance, and evaluate product usage metrics to measure the customer's level of self-sufficiency.

Product Enhancement Contribution and Development Influence:

• Outcomes: Provide valuable feedback for the continuous enhancement of Wicked Reports’ software, influenced by market trends and client interactions.
• KPIs: Gauge the impact of the Analyst's contributions on software feature enhancements and innovations.

Closing Thoughts:

Joining us means being part of a transformative mission, where every team member is a key player. We're committed to leveling the playing field in e-commerce and digital marketing in general, ensuring small businesses are equipped to thrive in an increasingly data-driven world. If you're passionate about making a real difference and eager to be part of a team that's reshaping the future of marketing analytics, Wicked Reports is the perfect place for you. Here, your work is not just a job; it's a crucial part of a larger story of innovation and success in the digital marketing world.

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