Sr. Market Research Analyst

Position Title: Consulting Group, Sr. Consultant

Minimum Educational Qualifications required for the job

Minimum:

Bachelor’s degree – preferably in business, marketing, economics, or other relevant field.

Minimum Years of Experience required for the job

Minimum:

5+ years’ research and analysis experience including excellent data analysis and strategic thinking skills

Reports to: VP Customer Experience & Consulting

Supervises: N/A

About Keypoint Intelligence

Keypoint Intelligence is a global company that offers strategic consulting, market intelligence and data services tailored to digital imaging, workplace technology and packaging industries. Keypoint Intelligence focuses on creating customized solutions that leverage data analytics, research, and consulting expertise to help businesses navigate market changes and make informed decisions. Their core competencies include providing actionable insights, helping businesses improve their products and strategies, and equipping them with the knowledge to succeed in a competitive marketplace. Keypoint also provides various tools and resources such as sales enablement and e-commerce platforms, extensive databases for product comparisons, lab testing for product validation, and Market Research.

Keypoint Intelligence’s unique positioning is centered on the combination of deep industry focus, sound research skills, data platforms and lab testing capabilities. Keypoint Intelligence is rapidly deploying AI capabilities within its research capabilities. The analyst team is a collaborative group that thrives on innovative analysis that enables clients to enter markets, develop successful, technology and products as well as implement marketing and sales strategies.

Position Summary

The Senior Market Research Analyst is responsible for both the project management for research and consulting projects as well as participating in the research itself. An analyst in this position should have some level of subject matter knowledge in Keypoint Intelligence products and services. This would include any of the following: Generative AI, Commercial printing, Office workplace technologies, or the packaging industry (corrugated, labels, flexible packaging, or folding cartons). Senior Market Research Analysts may also perform most of the duties on projects on their own with limited involvement and oversight from others. This position requires working with clients and team members that are dispersed across the globe.

The ideal candidate will have experience in conducting Market Research on technology to support market sizing, product development, market entry strategy and marketing & sales initiatives within Keypoint Intelligence’s customer base.

Essential Functions

• Determine research methodology and consulting approach, and assist with writing project proposals and other consulting sales activities
• Function as lead project manager for consulting engagements
• Manage all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling
• Overseeing project team’s adherence to project scope, schedule, & budget
• Assist with vendor management
• Provide analysis of research findings and be able to tell stories that resonate with customers
• Develop project deliverables in Microsoft Word, PowerPoint, and Excel
• Present research findings at project completion
• Obtain subject matter expertise from research findings

Competencies Required:

• Strong written & verbal communication skills
• Experience with quantitative survey design and conducting qualitative Market Research (focus groups, in-depth interviews, online journals)
• Ability to tell a story with data
• Strong computer skills particularly with the Microsoft suite – Other analytic skills & experience with data analytics and/or presentment tools such as Domo and SPSS are a plus
• Ability to multitask
• Ability to work effectively at all levels of the organization with a diverse set of colleagues distributed internationally

Supervisory Responsibility

No direct supervisory responsibilities.

Work Environment

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

This is a largely sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.

Travel

Occasional travel to trade shows and industry events may be required for this position

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Assessment and Planning of Work

Areas where decisions are made in consultation with others:

• Client engagement, proposal writing, deliverables quality

Areas where decision are delegated to a higher level:

• Client issues & resolution, budget approval

Interface

Internal

• All Keypoint Intelligence employees

External

• Current and potential customers
• Vendors

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus opportunities

Experience:

• Research and Analysis: 5 years (Required)

Work Location: Hybrid remote in Norwell, MA 02061