National Director of Sales Operations

Job Title: National Director of Sales Department: Sales

Reports to: Chief Sales Officer Effective Date: 10/27/2023

National Director of Sales Operations

DreamFields is one of the top 5 cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. The company is very passionate about producing world-class marketing, high quality, innovative products, delivering unprecedented customer experiences, having cutting-edge operations, and curating an amazing company culture & thriving work environment. With over 1200+ employees we are proud to be one of the most loved employers in the industry. The company continues to experience exponential month-over-month growth as one of the fastest-growing companies in the cannabis industry and we have begun our aggressive national expansion to all the legalized cannabis states in the USA.

Job Summary

As the National Director of Sales Operations, you will play a pivotal role as a leader within our sales organization, optimizing sales processes and ensuring our sales department's efficient and effective operation. This role requires a combination of strategic thinking, leadership, and a deep understanding of the cannabis industry or similar CPG industry. You will be responsible for maximizing revenue, enhancing customer satisfaction, and achieving company growth targets.

Primary Responsibilities

Sales Strategy and Planning:

• Develop and implement a comprehensive sales strategy that aligns with the company's goals and objectives
• Revenue Growth: Establish ambitious sales goals, monitor sales metrics and KPIs, and implement effective sales forecasting and planning processes.
• Monitor market trends, competition, and regulatory changes to adjust strategies accordingly.
• Integrate programs from sales and marketing teams and create communication and reporting for all programs
• Sales forecasting for S&OP process
• Assess current operating processes and business model relative to the dynamics of the current market and position

Sales Process Optimization:

• Continuously improve the sales process to enhance productivity and streamline workflows. While Identifying opportunities for automation and implementing tools to improve efficiency
• Actively partner to drive new models around sales tools and support to ensure efficiency and consistency in coaching, performance, and reporting
• Implement and maintain CRM systems to track sales performance and customer data
• Leverage data-driven analytics to provide insights for decision-making and process enhancements
• Implement guardrails for discounting and promotions to maintain profitability
• Hold the sales team accountable for adhering to established processes and guidelines

Sales Forecasting and Budgeting:

• Collaborate with Finance to create accurate sales forecasts and budgets
• Monitor and report on progress towards targets and adjust strategies as needed

Sales Team Leadership:

• Organize and execute training programs to enhance the sales team's expertise in Flexible Packaging. Foster a culture of continuous learning to stay abreast of industry trends and best practices
• Lead, mentor, and motivate the sales team to achieve and exceed sales targets. Provide guidance, training, and ongoing support to enhance their skills and professional development
• Liaising with product and marketing teams to develop sales training programs, materials, and plans, ensuring that all representatives understand product, pricing, and motion of Sales
• Review and adjust sales territories and assigned call lists
• Drive results through others, manage team performance, and hold the team accountable against business metrics

Customer Relationship Management:

• Cultivate and maintain strong relationships with key customers and strategic partners Ensure high levels of customer satisfaction through effective communication and support

Market Expansion:

• Identify and evaluate potential partnerships, acquisitions, or collaborations to accelerate growth
• Develop and execute market expansion plans

Reporting, Compliance, and Regulation:

• Regularly analyze sales data and performance metrics to provide insights to the executive team. Present comprehensive sales reports and updates to drive informed decision-making
• Stay informed about cannabis industry regulations and ensure the sales team operates in compliance with all applicable laws and regulations

Education and Experience

• Bachelor's degree in business administration, marketing, or a related field
• 5+ years of experience at an executive level in sales
• In-depth knowledge of selling strategies and methods, as well as employee motivation techniques
• Extensive experience in strategic sales planning, market analysis, and customer relationship management
• Strong analytical and critical thinking skills, with a data-driven approach to decision-making
• Entrepreneurial mindset with a passion for innovation and driving business growth
• Ability to thrive in a fast-paced, dynamic environment and adapt to evolving market conditions
• Advanced Degree: MBA or Master's in Human Resources, Business Administration, or related field

Travel:

• Greater Los Angeles Area: Reliably commute or planning to relocate before starting work (Required)
• Ability to travel up to 50%

EEOC: DreamFields is proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.