Mgr Digital Marketing - Social Media & Online Reputation Management

Republic Services is a leader in Environmental Services, partnering with customers to create a more sustainable world.
We are Sustainability in Action - our promise to be environmentally responsible and to help our customers be environmentally responsible too.
Why choose Republic?
Joining Republic isn't just about taking on a new job, it's about making a commitment to create a more sustainable world together. Our people provide an essential service, serving and impacting customers, neighborhoods, and communities everywhere.
As a company, we are proud of our values and encourage those who share in our aspirations to join our team:

• We protect our colleagues and communities through safe practices everywhere, every day.
• We are committed to serving our customers and communities by going above and beyond to exceed expectations.
• We take action to improve neighborhoods and communities by being environmentally responsible and creating a more sustainable world.
• We are driven to deliver results in the right way.
• We encourage a human centered culture that honors the unique potential and dignity of every person.

POSITION SUMMARY: The Manager Digital Marketing - Social & Online Reputation Management is responsible for building the social and Online Reputation Management strategy that aligns with company objectives and drives positive business outcomes. This role will own all facets of Social Media including planning, creative execution and launch of integrated Social Media campaigns that build brand awareness, drive demand, acquire and retain talent, and keep audiences informed on a variety of company and industry topics. This role also manages the customer experience through social and business listing engagement. The Manager Digital Marketing - Social & Online Reputation Management will work cross-functionally to set Social Media and Online Reputation Management goals and identify a roadmap to achieve these.
PRINCIPAL RESPONSIBILITIES:

• Leads Republic's Social Media, Online Reputation Management and business listings strategy to align with business goals.
• Executes the day to day Social Media activities including planning, monitoring, creating content, and posting on LinkedIn, Facebook, Instagram, Twitter/X, YouTube and other relevant channels.
• Creates, publishes, and manages relevant, high-quality content with a focus on brand alignment, consistency of voice and performance.
• Collaborates cross-functionally across departments including Communications, Field Marketing, Sales, Brand & Talent Acquisition.
• Leads selection, adoption & vendor management for tools to support Social Media, Online Reputation Management & business listings.
• Actively monitors Social Media for customer, labor-related and company-pertinent posts and escalates as appropriate.
• Works closely with the Customer Experience team to address customer feedback and manage brand reputation across social channels & business listings.
• Develops and maintains the Social Media content calendar and roadmap in collaboration with other departments.
• Leads the internal paid media strategy and execution as well as collaborates with our advertising agency on the execution of paid social campaigns.
• Manages and develops a team member responsible for the day-to-day operations of business listings.

QUALIFICATIONS:

• Experience with Social Media strategy and execution for B2B and B2C audiences
• Strong understanding of how to develop content to drive impressions, engagement and followers while maintaining brand guidelines.
• Excellent project management skills; confident managing upwards and coordinating with cross-functional teams
• Ability to successfully manage multiple campaigns running simultaneously
• Experience using and training others on social management platforms, such as Hootsuite.
• Experience using and training others on business listing management platforms, such as Yext
• Excellent written and communication skills
• Critical thinking and strong problem-solving skills.

MINIMUM QUALIFICATIONS:

• 5+ years marketing experience including Social Media, business listings and Online Reputation Management

Rewarding Compensation and Benefits
Eligible employees can elect to participate in:
• Comprehensive medical benefits coverage, dental plans and vision coverage.
• Health care and dependent care spending accounts.
• Short- and long-term disability.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs.
• Retirement plan with a generous company match.
• Employee Stock Purchase Plan (ESPP).
The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.
EEO STATEMENT:Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.